Tag Archives: Super Bowl

Do Super Bowl Ads Work?

The answer of course depends what you mean by work. As with any activity, including marketing activities, you need to define an expected outcome before embarking on the activity, or how can you know if it was worthwhile. While we … Continue reading

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Oh How Things Have Changed

There was a time in the not too distant past when Fed Ex was the gold standard for delivery reliability and customer service. Those days are gone and, as most customers likely have experienced, they “aren’t what they used to … Continue reading

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Men are not buffoons, or maybe they are?

In 2010 I named Dove for Men the oxymoron ad of the Super Bowl. I just don’t get the idea that you can take a brand (Dove) that has spent a fortune positioning itself as a women’s beauty product and … Continue reading

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The good and not so good ads from Super Bowl 2013

Of the remaining ads not mentioned in my earlier posts, here are the few that I felt warrant a mention. (BTW, as a reminder, I don’t comment on movie or TV show ads as they are tied to the content … Continue reading

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Super Bowl 2013 Emotional Connection Ads

Very few companies can or should afford to use advertising to cement an emotional connection. Coke probably should and doesn’t really. However three Super Bowl 2013 ads seem to have that focus: 1. The Budweiser Clydesdales: This is a classic … Continue reading

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Super Bowl 2013 Ad Commentary and Car Ads

As I say each year prior to these comments, I believe effective ads should lead to action. I realize that some disagree with me, and it is reasonable for Super Bowl ads to evoke other valuable emotions on the part … Continue reading

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Super Bowl 1st Half Ads Commentary

Not being a Madonna fan, I thought I would post my first half advertising commentary during half-time. In no particular order: 1. My favorite ad was the Budweiser Prohibition ad. Well executed, on message and ties back to their traditional … Continue reading

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