Tag Archives: Super Bowl

Do Super Bowl Ads Work?

Posted on February 14, 2017 by Mitch Gooze

The answer of course depends what you mean by work. As with any activity, including marketing activities, you need to define an expected outcome before embarking on the activity, or how can you know if it was worthwhile. While we … Continue reading →

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Oh How Things Have Changed

Posted on February 3, 2016 by Mitch Gooze

There was a time in the not too distant past when Fed Ex was the gold standard for delivery reliability and customer service. Those days are gone and, as most customers likely have experienced, they “aren’t what they used to … Continue reading →

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Men are not buffoons, or maybe they are?

Posted on March 13, 2013 by Mitch Gooze

In 2010 I named Dove for Men the oxymoron ad of the Super Bowl. I just don’t get the idea that you can take a brand (Dove) that has spent a fortune positioning itself as a women’s beauty product and … Continue reading →

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The good and not so good ads from Super Bowl 2013

Posted on February 8, 2013 by Mitch Gooze

Of the remaining ads not mentioned in my earlier posts, here are the few that I felt warrant a mention. (BTW, as a reminder, I don’t comment on movie or TV show ads as they are tied to the content … Continue reading →

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Super Bowl 2013 Emotional Connection Ads

Posted on February 5, 2013 by Mitch Gooze

Very few companies can or should afford to use advertising to cement an emotional connection. Coke probably should and doesn’t really. However three Super Bowl 2013 ads seem to have that focus: 1. The Budweiser Clydesdales: This is a classic … Continue reading →

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Super Bowl 2013 Ad Commentary and Car Ads

Posted on February 4, 2013 by Mitch Gooze

As I say each year prior to these comments, I believe effective ads should lead to action. I realize that some disagree with me, and it is reasonable for Super Bowl ads to evoke other valuable emotions on the part … Continue reading →

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Super Bowl 1st Half Ads Commentary

Posted on February 5, 2012 by Mitch Gooze

Not being a Madonna fan, I thought I would post my first half advertising commentary during half-time. In no particular order: 1. My favorite ad was the Budweiser Prohibition ad. Well executed, on message and ties back to their traditional … Continue reading →

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It’s almost Super Bowl time … again

Posted on January 24, 2012 by Mitch Gooze

The teams are set and the day is approaching. For us, aside from those of us who like football, or have a “dog in the hunt,” it’s about the ads. As in earlier years, we will offer our insights on the ads after … Continue reading →

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Worst 2011 SuperBowl Ad

Posted on February 14, 2011 by Mitch Gooze

When I saw the ad my first thought was “what were they thinking?” You often wonder how such things can get approved. While I am familiar with Groupon, I have never used their service. Their Super Bowl ad has been … Continue reading →

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Super Bowl 2011 2nd Quarter Ad Review

Posted on February 13, 2011 by Mitch Gooze

The second quarter was not memorable for ads with a couple of exceptions. My favorite was the Motorola Xoom ad that smacked Apple in its 1984 face. And that makes no difference until we see how the product does. Dumb … Continue reading →

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