Category Archives: strategy

The Power of Focus … Part 9

I’ve published several posts on the power of focus. (Heck there’s a whole category in the blog history on it). Bottom line, companies improve their performance by narrowing their focus. Diversification usually makes the bottom-line worse, even if it improves … Continue reading

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How Do You Know If It Is Good Enough?

I found a good article in Entrepreneur Magazine discussing the frustrations of perfection vs good enough. As the title states, the author provides two questions she feels you should ask to help you know when good enough really is. Her … Continue reading

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Thank Goodness McDonald’s Wasn’t Like JC Penney

I have previously noted how JC Penney hired Ron Johnson to create a growth strategy for the company. He implemented a new strategy, and as anyone would likely realize, sales went down. Why, as I wrote in the prior post, … Continue reading

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Why You Need To Be #1 or #2

GE has a mantra that they intend to be #1 or #2 in any market they serve, and if they can’t they will exit the market. In my first book on Marketing, It’s Not Rocket Science: Using Marketing to Build … Continue reading

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When All Else Fails, This Can Increase Your Company’s Perceived Value

David Aaker found a positive correlation between advertising and stock price over 20 years ago. In 1997 Corebrand also released a report positively correlating advertising and stock price. Increased awareness appears to increase perceived value of a company, which is … Continue reading

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Clever Re-purposing

In the “olden days” (maybe 20 years ago) public telephones were ubiquitous in airports. The space was profitable to the airport as the provider paid for the privilege of offering the phone service and collecting the revenue from those phone … Continue reading

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And The Change Begins

Back in June I questioned the viability of the Uber business model in terms of “what’s in it for the driver,” and my belief that drivers would become scarce. Maybe I was on to something. At the end of July … Continue reading

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