Category Archives: strategy

Thank Goodness McDonald’s Wasn’t Like JC Penney

I have previously noted how JC Penney hired Ron Johnson to create a growth strategy for the company. He implemented a new strategy, and as anyone would likely realize, sales went down. Why, as I wrote in the prior post, … Continue reading

Posted in strategy, Uncategorized | Tagged , , , , | Leave a comment

Why You Need To Be #1 or #2

GE has a mantra that they intend to be #1 or #2 in any market they serve, and if they can’t they will exit the market. In my first book on Marketing, It’s Not Rocket Science: Using Marketing to Build … Continue reading

Posted in competitive advantage, management, strategy | Tagged , , , | Leave a comment

When All Else Fails, This Can Increase Your Company’s Perceived Value

David Aaker found a positive correlation between advertising and stock price over 20 years ago. In 1997 Corebrand also released a report positively correlating advertising and stock price. Increased awareness appears to increase perceived value of a company, which is … Continue reading

Posted in brand, strategy | Tagged , , | Leave a comment

Clever Re-purposing

In the “olden days” (maybe 20 years ago) public telephones were ubiquitous in airports. The space was profitable to the airport as the provider paid for the privilege of offering the phone service and collecting the revenue from those phone … Continue reading

Posted in Advertising, strategy | Tagged , , , | Leave a comment

And The Change Begins

Back in June I questioned the viability of the Uber business model in terms of “what’s in it for the driver,” and my belief that drivers would become scarce. Maybe I was on to something. At the end of July … Continue reading

Posted in strategy | Tagged , , | Leave a comment

A Billion Here, A Billion There, Pretty Soon It’s Real Money … Or Not

Yesterday Microsoft announced it was shutting down and writing off its $7.4B investment in┬áNokia. They just bought them last year. What strategy change was necessary, and unforeseeable just 12 months ago (give or take), that caused this $7.4B investment to … Continue reading

Posted in strategy | Tagged , , , , , | Leave a comment

How Long Can This Business Model Last?

I am not an avid Uber user, but I do use them from time to time and find the service quite good. The fact that it is less expensive than a taxi (usually) is an added benefit, until you stop … Continue reading

Posted in strategy | Tagged , , | 1 Comment