Tag Archives: Cosmetics

Men are not buffoons, or maybe they are?

In 2010 I named Dove for Men the oxymoron ad of the Super Bowl. I just don’t get the idea that you can take a brand (Dove) that has spent a fortune positioning itself as a women’s beauty product and … Continue reading

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It’s a global market … except when it isn’t

One thing I’ve noticed about marketers (and probably many other people too) is that they pursue efficiency … often to the point of being ineffective. A place where this often shows up is trying to make messaging or product global. … Continue reading

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