Category Archives: market research

They Started It, And They Still Missed It

Posted on August 9, 2016 by Mitch Gooze

Pepsi recently announced the “return” of Diet Pepsi with aspartame. This caused a big to do on a recent conference call. Aspartame was removed from many diet drinks due to consumer concern about health issues. However, as Pepsi CEO, Indra … Continue reading →

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How Do You Decide What To Do?

Posted on November 10, 2015 by Mitch Gooze

Much has changed since 2005 in terms of how marketers are expected to make decisions. We’ve gone from a gut feel and intuition driven process (mostly) to what is supposed to be a data-driven, fact-based decision process today. Marketers are … Continue reading →

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Bigger Words = More Money

Posted on March 10, 2015 by Mitch Gooze

Most of us have probably heard the disparaging remark that lawyers are paid by the word. Turns out they are not the only ones. According to Stanford computational linguist, Dan Jurafsky, based on his analysis of restaurant menus, “The more … Continue reading →

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Why does everyone forget how to do surveys?

Posted on January 6, 2012 by Mitch Gooze

The third-party survey company, doing a quality survey for my health care provider (doctor’s office), just caught me at a weak moment and I agreed to answer their questions.  20 minutes later, I’m off the phone.  What could possibly be … Continue reading →

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Sex and the Executive Manager

Posted on August 2, 2011 by Mitch Gooze

There is an old saying that no one really knows who said first: “Every generation thinks that it has invented sex”.  In other words, everyone learns lessons as they go through life.  The flip side of that truth is that … Continue reading →

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Tagless t-shirts and willfull ignorance

Posted on November 12, 2010 by Mitch Gooze

One of the greatest innovations, in my daily life at least, is the tagless t-shirt.  For decades every time I bought a new shirt or t-shirt, I took out a pair of scissors and cut the tag on the inside … Continue reading →

Posted in Innovation, market research, product development | 1 Comment

Human Intelligence and Forensic Sales Analysis

Posted on August 9, 2010 by Mitch Gooze

I’ve been buying products in retail stores now for…well, many decades.  In all of that time I’ve yet to have a store manager approach me and ask either “Why did you buy that product” or “Why did you put that … Continue reading →

Posted in market research, retail, sales | Tagged , , , , | 1 Comment

Re-learning to listen … maybe

Posted on July 21, 2010 by Mitch Gooze

USA Today had an interesting article in the July 20th issue that suggests “Buick wants to know how they really feel.” A reporter followed a Buick research team as they did in-depth interviews with potential customers about features of interest … Continue reading →

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Teen Hottie is so last week

Posted on February 16, 2010 by Mitch Gooze

Chase is running an ad on radio promoting their debit card monitoring business. In the ad a teenager is using her dad’s debit card and buys something at Teen Hottie. Her dad, alerted to the spend by Chase (a bit big … Continue reading →

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Ahead of the pack…

Posted on February 4, 2010 by Mitch Gooze

About 10 days ago I posted about the marketplace showing the political shifts in the United States. In a post “It’s there if you pay attention,” I discussed the shift in sloganed merchandise being sold in Washington DC in terms of … Continue reading →

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