Monthly Archives: December 2014

One More on Direct Mail

A couple of weeks ago I posted about a clever direct mail piece. As I noted, I’m a fan of direct mail and direct marketing. This post relates to the direct mail item shown. Again a very clever mailing designed … Continue reading

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McDonald’s May Be Getting It

Back in the early days of McDonald’s and In n Out Burger, both stores offered hamburgers, french fries, soft drinks and milk shakes. McDonald’s had the word Hamburger on its signs (no longer) and they were focused. Over the decades … Continue reading

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Direct mail works

As the¬†volume of mail sent via the USPS diminishes, the opportunity to productively use direct mail (snail mail) effectively increases¬†because the amount of clutter goes down. As an advocate of direct marketing methods for more than 20 years, I am … Continue reading

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Technology is Still Amazing

I have been in the technology world since leaving college in 1973. I have been directly and indirectly involved in launching several new to the market products, and have observed many others. And what technology can do still amazes me. … Continue reading

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