Monthly Archives: December 2014

One More on Direct Mail

Posted on December 30, 2014 by Mitch Gooze

A couple of weeks ago I posted about a clever direct mail piece. As I noted, I’m a fan of direct mail and direct marketing. This post relates to the direct mail item shown. Again a very clever mailing designed … Continue reading →

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McDonald’s May Be Getting It

Posted on December 16, 2014 by Mitch Gooze

Back in the early days of McDonald’s and In n Out Burger, both stores offered hamburgers, french fries, soft drinks and milk shakes. McDonald’s had the word Hamburger on its signs (no longer) and they were focused. Over the decades … Continue reading →

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Direct mail works

Posted on December 11, 2014 by Mitch Gooze

As the volume of mail sent via the USPS diminishes, the opportunity to productively use direct mail (snail mail) effectively increases because the amount of clutter goes down. As an advocate of direct marketing methods for more than 20 years, I am … Continue reading →

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Technology is Still Amazing

Posted on December 2, 2014 by Mitch Gooze

I have been in the technology world since leaving college in 1973. I have been directly and indirectly involved in launching several new to the market products, and have observed many others. And what technology can do still amazes me. … Continue reading →

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