Monthly Archives: November 2012

Lessons in Brand Positioning

An article¬†yesterday in Advertising Age reflects on what Marketer’s can learn from the election campaign tactics. The article astutely discusses pro-active things marketing communications experts can do to deliver their message in today’s multi-channel universe. However, the article does not … Continue reading

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Marketing vs Marketing Communications

Ralph and I are often frustrated¬†by the confusion most people have between marketing communications and Marketing. Too many people believe they are effectively the same thing. This is further compounded by the fact that many CMOs are really just CMCOs. … Continue reading

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