Category Archives: sales

The Try Something Loop

Posted on September 25, 2018 by Mitch Gooze

Most companies use the “try something loop” when they have a shortfall in sales that needs to be addressed in the short-term. The try something loop consists of having a brainstorming meeting to come up with ideas to increase sales … Continue reading →

Marketing/Sales Misalignment Continues

Posted on November 8, 2016 by Mitch Gooze

I am constantly amused by the people who believe that solving the Marketing/Sales misalignment problem can be fixed by better defining what should be done by Marketing versus what Sales should do, and how that has changed over time. Who … Continue reading →

Posted in Marketing, sales | Tagged How do you align marketing and sales, marketing/sales alignment, sales funnel, who is responsible for the sales funnel | Leave a comment

Daniel Pink is Wrong … At Least When It Comes to Professional Sales People

Posted on August 30, 2016 by Mitch Gooze

Much has been written over decades on how to compensate sales people to achieve optimal results. The answers are all over the map. Daniel Pink’s best seller, Drive, advocated for intrinsic rewards not extrinsic, such as incentive pay. Those who … Continue reading →

Posted in sales | Tagged Daniel Pink, Drive, motivating sales people, sales compensation | Leave a comment

The Ultimate Selling Machine

Posted on January 14, 2016 by Mitch Gooze

I am not really supposed to use that term anymore according to my friend Ted. He used it back in the 1980s based on feedback and the use of the term ultimate selling machine by the CEO of Singapore Airlines, to describe Ted’s approach. … Continue reading →

Posted in sales | Tagged Matchmaker's Triangle, sales, selling, Ted Steinberg, Ultimate Selling Machine | Leave a comment

Double-jointed Peanuts

Posted on August 11, 2015 by Mitch Gooze

Dish Network is running a radio ad for their service that suggests that just like peanuts, satellite TV is “all the same” so why pay more from another supplier when you can get it for less from Dish. While I … Continue reading →

Posted in sales, What | Tagged Dish Network, peanuts, selling, selling on price, selling value | 2 Comments

Confusing Activity With Results

Posted on August 6, 2015 by Mitch Gooze

The advent of “marketing automation” seems to have really revved up the marketing communications/sales enablement teams in many companies. Unfortunately, as often happens with shiny new tools, people get carried away. This can be further compounded by the marketer’s (or … Continue reading →

Posted in customer satisfaction, customer service, sales | Tagged AT&T, Comcast, lead generation, Marketing communications, sales enablement | 1 Comment

Death Of A Sales(man)Person

Posted on July 30, 2015 by Mitch Gooze

The imminent demise of the sales person has been predicted for some time. And, as Mark Twain once wrote: “The report of my death was an exaggeration.” U.S. companies spend almost $1T on sales people every year. That is about 3x … Continue reading →

Posted in sales | Tagged death of sales, demise of sales profession, helping customers buy, shrinking sales force | Leave a comment

The More Things Change…

Posted on April 28, 2015 by Mitch Gooze

My mom used to tell me that “back in her day” when she went shopping in a department store, the sales clerks brought you your clothes to try on in the dressing room, and if you needed a different size … Continue reading →

Posted in customer service, retail, sales | Tagged Bloomingdale's, retail, sales clerks in retail, smart fitting rooms | 1 Comment

Cross-Selling Works

Posted on March 3, 2015 by Mitch Gooze

I was sitting in a locally owned fast food restaurant earlier this month and had the occasion to watch the counter-person at work. As each customer gave her their order, she would repeat it and then when they were finished, she … Continue reading →

Posted in retail, sales | Tagged cross selling, fast food, Minimum wage | Leave a comment