Monthly Archives: November 2016

Working With A Target On Your Back

Posted on November 29, 2016 by Mitch Gooze

We have noted for years in this blog that the CMO position has a high turnover rate. We even suggested in one post that this is because when things go bad, the CEO needs to fire someone visible and by … Continue reading →

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Perception Is Everything

Posted on November 22, 2016 by Mitch Gooze

United Airlines announced Economy Basic fares last week. What an utter disaster it’s been. The perception of most people appears to be that United is taking away even more services from the beleaguered coach traveler. Scrooge. The truth is far … Continue reading →

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A Modern Version of the Mafia Protection Racket

Posted on November 15, 2016 by Mitch Gooze

I had heard from people that Yelp’s reviews could be bought, which disappointed me greatly. I have come to believe, based on conversations with merchants, that it is materially worse than that. Yelp appears, in my opinion, to be holding … Continue reading →

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Marketing/Sales Misalignment Continues

Posted on November 8, 2016 by Mitch Gooze

I am constantly amused by the people who believe that solving the Marketing/Sales misalignment problem can be fixed by better defining what should be done by Marketing versus what Sales should do, and how that has changed over time. Who … Continue reading →

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Misunderstanding Marketing

Posted on November 1, 2016 by Mitch Gooze

As we assume most readers know, Wells Fargo has received some justifiably bad press over the last few weeks as their abhorrent behavior regarding consumer accounts has come to life. Their CEO finally resigned over it. And now, it appears … Continue reading →

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