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Blogroll
Monthly Archives: March 2011
Brand extensions
I generally agree with Al Ries. His insights into positioning have been remarkable over the years. He is a fanatic about NOT allowing brand or line extensions. His position is they usually (always) result in poorer performance than if you created … Continue reading
Posted in brand
Tagged Al Ries, Amazon.com, brand extension is a mistake, brand extensions, can brand extensions work, Home Depot, IBM, line extensions, Lowes, Wal-Mart, Xerox, Zappos
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There are advantages to capitalism
We try to stay away from politics in this blog, but not always. This is one of those times. The U.S. government has debated for many years what companies should do about being more “green.” Just today, President Obama talked … Continue reading
Posted in global warming
Tagged going greeen, how business can impact the environment, Wal-Mart
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When in doubt, increase your advertising
Back in February I posted about the auto insurance industry and their focus on price. Apparently the “waste” I discussed in that article has been transferred to the advertising industry. Over $4B/year is spent on advertising by this industry. And this is over … Continue reading
If more of them could just be better
The December 2010 issue of Harvard Business Review had a short article entitled “Do You Really Know Who Your Best Salespeople Are?” In this article the authors attempt to explain how the behavior of sales people affect their ability to be … Continue reading
Is greed going to cost them a generation?
Just came back from a cruise. Always fun. Since, as my wife points out, I am always working, I needed Internet access on this cruise, as I always do. Since my first cruise about 12 years ago up to and … Continue reading
Stop guessing
As more marketing moves to the Internet, the skills and tools of the direct marketer become more relevant, even if you are not selling directly. Direct marketers have always relied on testing and measurement to improve. If you didn’t, you … Continue reading
Hot Mama
Competing with the big box super stores is tough for today’s retailers. And their equivalent exist in every category, except truly emerging markets. So competing is tough for everyone, except those who recognize it’s not about competing with the category leader. It’s … Continue reading
Posted in retail, What
Tagged clothes for moms, differentiation, Hot Mama, mothers, retail stores
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