Monthly Archives: May 2012

Just do it…

Two object lessons in the last week from two transactions. On Thursday of last week I ordered a new battery for my laptop online from an eBay vendor. I paid an extra $20 for overnight delivery. Promised delivery was Saturday, … Continue reading

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You only have to worry about a few employees (maybe)

You were probably taught, as we were, that all naturally occurring phenomena are distributed along a “normal” or Bell curve.  Take talent, for example.   In this case, very  untalented people would make up a small percentage of a population (say, … Continue reading

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What are they thinking with this brand extension?

I assume many of you are familiar with Cintas. They are synonymous with uniforms and have spent many years and lots of money creating that position in customers’ minds. Apparently somebody made a strategic decision to have the company enter the … Continue reading

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