Tag Archives: Budweiser Clydesdale

Super Bowl 2013 Emotional Connection Ads

Very few companies can or should afford to use advertising to cement an emotional connection. Coke probably should and doesn’t really. However three Super Bowl 2013 ads seem to have that focus: 1. The Budweiser Clydesdales: This is a classic … Continue reading

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Super Bowl 2013 Ad Commentary and Car Ads

As I say each year prior to these comments, I believe effective ads should lead to action. I realize that some disagree with me, and it is reasonable for Super Bowl ads to evoke other valuable emotions on the part … Continue reading

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