Monthly Archives: August 2015

Is There Really Anything Wrong With Amazon’s Culture?

Posted on August 27, 2015 by Mitch Gooze

Following a widely read article in the New York Times purporting to show the true culture at Amazon.com, much has been written about how they need to change from their hard-driving, data driven culture. Poppy cock. Amazon, like many successful companies … Continue reading →

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What Are They Thinking? Or Maybe They’re Actually Not

Posted on August 25, 2015 by Mitch Gooze

Today’s post ties to several recent posts. I have slammed brick and mortar stores for expediting their own demise; I have talked about confusing activity with results in marketing automation systems; and mentioned the raising of the bar by some … Continue reading →

Posted in customer service, retail | Tagged , , , , | Leave a comment

And The Change Begins

Posted on August 18, 2015 by Mitch Gooze

Back in June I questioned the viability of the Uber business model in terms of “what’s in it for the driver,” and my belief that drivers would become scarce. Maybe I was on to something. At the end of July … Continue reading →

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The Stupidest Rebranding Ever?

Posted on August 13, 2015 by Mitch Gooze

Well, at least as far as I can tell, this will rank as the top mistaken rebranding effort ever. The new CMO of Flextronics, Michael Mendenhall, has decided the company should rebrand itself as Flex. I do not care that he … Continue reading →

Posted in brand, CMO | Tagged , | 2 Comments

Double-jointed Peanuts

Posted on August 11, 2015 by Mitch Gooze

Dish Network is running a radio ad for their service that suggests that just like peanuts, satellite TV is “all the same” so why pay more from another supplier when you can get it for less from Dish. While I … Continue reading →

Posted in sales, What | Tagged , , , , | 2 Comments

Confusing Activity With Results

Posted on August 6, 2015 by Mitch Gooze

The advent of “marketing automation” seems to have really revved up the marketing communications/sales enablement teams in many companies. Unfortunately, as often happens with shiny new tools, people get carried away. This can be further compounded by the marketer’s (or … Continue reading →

Posted in customer satisfaction, customer service, sales | Tagged , , , , | 1 Comment

Meaningless Questions From Uninterested Employees

Posted on August 4, 2015 by Mitch Gooze

How often are you asked by a retail cashier if you “found everything ok?” Many are trained to ask this question. But do they care? If you’re like me, your usual answer to the question is “yes” or “sure” because … Continue reading →

Posted in customer service, retail | Tagged , , , | 2 Comments