Category Archives: Down economy

Now is the time to hire

I ran into a friend today who had been a union carpenter for as long as I’ve known him.  Of course work has been scarce the last two years, and it finally got to the point that he took a … Continue reading

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Another sign of an improving economy

Prior to the late 2008 & 2009 Great Recession a pre-fab steel building company, General Steel, was a pervasive advertiser on radio and cable TV. During the Great Recession they were noticeably absent from the media. Today, for the first … Continue reading

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The 12 Days of Christmas

Every year a wealth management firm “prices” the items on the 12 Days of Christmas list. The cost this year for those items is up 11% over last year. Further evidence that the wealthy are back able to buy, per … Continue reading

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The recession has returned to normal

The recession which started at the end of 2008 was different from almost all earlier downturns in that consumers at all income levels cut back spending dramatically. Both high-end stores and mid-range stores lost sales, while the low-end held up for the most part. … Continue reading

Posted in Down economy, Pricing | Tagged , , , , | 1 Comment

Free Warranties

My wife bought a new computer today at Staples.  When the sales person offered the 2-year extended warranty, she was ready to turn it down, but then he said that Staples has a new policy: if you don’t use the … Continue reading

Posted in consumer electronics, customer service, Down economy, Innovation, Pricing, retail | 1 Comment

Lessons Learned … or Not

In the April 6 2009 issue of Ad Age, Al Ries wrote an interesting article on the cost of damaging your brand for short term gain during a recession. His position, with which I agree is stated in the first sentence … Continue reading

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11 Secrets to Marketing in a Down Economy (Part 11)

A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I have been sharing them in this blog over the past several weeks, but if you want them all at once you can download the paper … Continue reading

Posted in Down economy, marketing performance management | Tagged , , | 2 Comments