Tag Archives: Super Bowl advertising

Do Super Bowl Ads Work?

Posted on February 14, 2017 by Mitch Gooze

The answer of course depends what you mean by work. As with any activity, including marketing activities, you need to define an expected outcome before embarking on the activity, or how can you know if it was worthwhile. While we … Continue reading →

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Super Bowl 2013 Ad Commentary and Car Ads

Posted on February 4, 2013 by Mitch Gooze

As I say each year prior to these comments, I believe effective ads should lead to action. I realize that some disagree with me, and it is reasonable for Super Bowl ads to evoke other valuable emotions on the part … Continue reading →

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Super Bowl 1st Half Ads Commentary

Posted on February 5, 2012 by Mitch Gooze

Not being a Madonna fan, I thought I would post my first half advertising commentary during half-time. In no particular order: 1. My favorite ad was the Budweiser Prohibition ad. Well executed, on message and ties back to their traditional … Continue reading →

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It’s almost Super Bowl time … again

Posted on January 24, 2012 by Mitch Gooze

The teams are set and the day is approaching. For us, aside from those of us who like football, or have a “dog in the hunt,” it’s about the ads. As in earlier years, we will offer our insights on the ads after … Continue reading →

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Are you measuring what you can … or what you should?

Posted on March 7, 2011 by Mitch Gooze

As marketers continue to be pushed for accountability, many continue to measure something … anything … to try to prove value. You might think that measuring something is better than measuring nothing. Not true. If you take action from the … Continue reading →

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From cool to drone

Posted on February 17, 2011 by Mitch Gooze

How do users of  the hottest, coolest, edgy trend become tomorrow’s drones? When does your product position move from one the “cool kids” use to ones the drones use? We’ve seen this happen in fashion and in technology products to … Continue reading →

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Worst 2011 SuperBowl Ad

Posted on February 14, 2011 by Mitch Gooze

When I saw the ad my first thought was “what were they thinking?” You often wonder how such things can get approved. While I am familiar with Groupon, I have never used their service. Their Super Bowl ad has been … Continue reading →

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2011 Super Bowl Ad Commentary #1

Posted on February 9, 2011 by Mitch Gooze

Not sure how many of these posts there will be, but a caveat on all of them. I view the ads as a consumer, not an ad critic. I believe the ad should have a point that is of interest to the consumer. I … Continue reading →

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