Category Archives: Super Bowl Ads

Do Super Bowl Ads Work?

The answer of course depends what you mean by work. As with any activity, including marketing activities, you need to define an expected outcome before embarking on the activity, or how can you know if it was worthwhile. While we … Continue reading

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Super Disappointment

As earlier posts will show (just use the Super Bowl Ads category), I have become more and more disappointed in the Super Bowl ads each year. This year’s crop mostly sucked. Fortunately the game was epic. While a few of … Continue reading

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Super Bowl 2016 Ad Commentary

It’s my post after the Super Bowl, so like many, I will give my take. For those who are new to my blog, I rate Super Bowl ads on two scales: (1) Are they an effective ad, which I define … Continue reading

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Super Bowl 2015 Commentary

As I do each year, along with countless others, here’s my thinking on this year’s crop of Super Bowl ads. (I already posted on the two puppy ads.) There were lots of good ads this year as each year, so … Continue reading

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Was the Go Daddy Puppy Ad A Clever PR Tactic?

Now that Go Daddy has pulled their puppy ad from the Super Bowl and You Tube, experts are opining as to the mistake or brilliance of the ad. I will not equivocate: It will go down as a major blunder, … Continue reading

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Is Radio Shack The Next Oldsmobile?

In a failed effort to save the Oldsmobile brand, General Motors concocted the meaningless campaign, “Not Your Father’s Oldsmobile.” Their thinking, apparently, was to try to reposition Oldsmobile from something people considered “stodgy” (ie, like your “old man”), into…  Well … Continue reading

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Shame on Frito-Lay: Super Bowl Ad Fail

Despite the damage it may cause, Frito Lay ran the Cowboy Kid Doritos ad during the Super Bowl. While the ad itself is simulated and no dogs were harmed, it portrays an extremely dangerous practice of encouraging kids to ride … Continue reading

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