Category Archives: Super Bowl Ads

2024 Super Bowl Ad Review

Posted on February 12, 2024 by Mitch Gooze

It’s been a few years since I did this, mostly because the ads sucked, in my opinion. This year’s ads were expensive and most were not memorable or even on message. As a reminder, my perspective is that these ads … Continue reading →

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Super Bowl 2021: The Ads

Posted on February 12, 2021 by Mitch Gooze

As has been my tradition for most of the time this blog has been around, I will comment on this year’s Super Bowl ads. As a reminder, my perspective is that these ads should be a “big deal.” At $5M … Continue reading →

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No Super Bowl Ad Review This Year

Posted on February 6, 2018 by Mitch Gooze

I didn’t watch the Super Bowl this year so I’m not going to review the ads as I’ve done the last several years. I didn’t watch the Super Bowl for three reasons. I usually always watch so I can review … Continue reading →

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Do Super Bowl Ads Work?

Posted on February 14, 2017 by Mitch Gooze

The answer of course depends what you mean by work. As with any activity, including marketing activities, you need to define an expected outcome before embarking on the activity, or how can you know if it was worthwhile. While we … Continue reading →

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Super Disappointment

Posted on February 9, 2017 by Mitch Gooze

As earlier posts will show (just use the Super Bowl Ads category), I have become more and more disappointed in the Super Bowl ads each year. This year’s crop mostly sucked. Fortunately the game was epic. While a few of … Continue reading →

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Super Bowl 2016 Ad Commentary

Posted on February 8, 2016 by Mitch Gooze

It’s my post after the Super Bowl, so like many, I will give my take. For those who are new to my blog, I rate Super Bowl ads on two scales: (1) Are they an effective ad, which I define … Continue reading →

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Super Bowl 2015 Commentary

Posted on February 2, 2015 by Mitch Gooze

As I do each year, along with countless others, here’s my thinking on this year’s crop of Super Bowl ads. (I already posted on the two puppy ads.) There were lots of good ads this year as each year, so … Continue reading →

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Was the Go Daddy Puppy Ad A Clever PR Tactic?

Posted on January 30, 2015 by Mitch Gooze

Now that Go Daddy has pulled their puppy ad from the Super Bowl and You Tube, experts are opining as to the mistake or brilliance of the ad. I will not equivocate: It will go down as a major blunder, … Continue reading →

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Is Radio Shack The Next Oldsmobile?

Posted on February 5, 2014 by Mitch Gooze

In a failed effort to save the Oldsmobile brand, General Motors concocted the meaningless campaign, “Not Your Father’s Oldsmobile.” Their thinking, apparently, was to try to reposition Oldsmobile from something people considered “stodgy” (ie, like your “old man”), into…  Well … Continue reading →

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Shame on Frito-Lay: Super Bowl Ad Fail

Posted on February 3, 2014 by Mitch Gooze

Despite the damage it may cause, Frito Lay ran the Cowboy Kid Doritos ad during the Super Bowl. While the ad itself is simulated and no dogs were harmed, it portrays an extremely dangerous practice of encouraging kids to ride … Continue reading →

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