Monthly Archives: September 2017

A Downside to Big Data and Data Mining for Marketers

By now anyone who is a marketing professional knows that analytics, big data, data mining etc. are key tools that must be mastered. Unfortunately for too many it has become a crutch or excuse to stop thinking. Another downside is … Continue reading

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Another Example of the Power of Focus

Over the years I have written several posts on the power of focus. (Heck there is a category for it on the blog page). Today’s example is Chili’s which is reducing its menu by 40 items from 125 to 75 … Continue reading

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Focus and Say Cheese

As I have started almost all the posts in this series on focus, … focus matters. Pursuing top line growth to impress Wall Street usually¬† fails as the top line grows (if it does), while the bottom shrinks, or at … Continue reading

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