Tag Archives: Super Bowl Ads

Trailers For Commercials?

You know it’s a significant event when the upcoming commercials have trailers. While I am not convinced that companies use their Super Bowl investments effectively, you have to admit that when the commercials for the event have trailers/teasers running, it’s … Continue reading

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Super Bowl 1st Half Ads Commentary

Not being a Madonna fan, I thought I would post my first half advertising commentary during half-time. In no particular order: 1. My favorite ad was the Budweiser Prohibition ad. Well executed, on message and ties back to their traditional … Continue reading

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It’s almost Super Bowl time … again

The teams are set and the day is approaching. For us, aside from those of us who like football, or have a “dog in the hunt,” it’s about the ads. As in earlier years, we will offer our insights on the ads after … Continue reading

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What’s better website hits or customers?

Go Daddy ran two Super Bowl ads this year to drive traffic to their website. I commented last week on the use of Danica Patrick in that campaign. Go Daddy does not release the traffic figures the ads generate, and … Continue reading

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Comments on the Super Bowl Ads

Like most marketing “experts,” I comment on Super Bowl ads every year. This year is no exception. Things I noticed this year: There is no real consensus among pundits as to the “best” ad Most everyone feels that the ad … Continue reading

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