-
Categories
- 6-Sigma
- Advertising
- airlines
- Automobile Industry
- brand
- CMO
- communication
- competitive advantage
- consumer electronics
- customer experience
- customer loyalty
- customer satisfaction
- customer service
- Down economy
- first mover advantage
- Focus
- global warming
- growth
- Innovation
- Interviews
- Lean Thinking
- management
- market research
- Marketing
- marketing performance management
- Negotiation
- Pricing
- process management
- product development
- product introduction
- promotion
- recession
- retail
- sales
- Spending time with customers
- strategy
- Super Bowl Ads
- teams
- trade shows
- Uncategorized
- Web-based Marketing
- What
Archives
- December 2020
- November 2020
- September 2020
- August 2020
- March 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- June 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- January 2008
- December 2007
- November 2007
- October 2007
- August 2007
- July 2007
- June 2007
- May 2007
Blogroll
Monthly Archives: December 2012
Lucy, you got some ‘splainin’ to do…
An article last week in the NY Times noted that “electric cars [are] sparking little buyer interest.” The article noted that most consumers are misinformed about electric cars in two ways that are negatively impacting sales: Consumers are unaware that … Continue reading
New Year’s Predictions: Part 3 (Final)
In honor of the coming new year and people’s propensity to make predictions for the new year, I thought I would post some past predictions. Here is the third and final “batch:” “Stocks have reached what looks like a permanently … Continue reading
New Year’s Predictions: Part 2
In honor of the coming new year and people’s propensity to make predictions for the new year, I thought I would post some past predictions over the next few days. Here is the second “batch:” “The wireless music box has … Continue reading
New Year’s Predictions Part 1
In honor of the coming new year and people’s propensity to make predictions for the new year, I thought I would post some past predictions over the next few days. Here is the first “batch:” “We will never reach the moon … Continue reading
How process management can elevate the value of Marketing
Business Process Management (BPM) is well accepted practice on the supply chain side of most businesses. However, supply chain improvement is only likely to get you parity with the best practices in your industry because great companies have been focused … Continue reading
Posted in process management
Tagged BPM, business process management, Demand chain, marketing process
Leave a comment
Thinking outside the box by focusing on the outcome
Children find solutions to problems by not being constrained by what they believe are the boundary conditions to a solution. Innovators are often people who see solutions by looking elsewhere. We call that “out of the box thinking.” Big ideas … Continue reading
Posted in airlines, customer service, process management
Tagged airlines, customer service, process, thinking outside the box
2 Comments
Services as a devious customer retention tactic
OK, not really devious. A business I’m familiar with had to change its primary checking account from one bank to another this week. That, by itself, is pretty easy. But this original bank had offered (as I believe almost all … Continue reading
Customer service as a revenue center
Traditionally you can view customer service as either a cost center or a profit center. If you treat it as a cost center, you’ll try and minimize costs, and likely make customers unhappy as a result. If you view it … Continue reading
