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Blogroll
Monthly Archives: April 2011
Sacrificing effectiveness in the name of efficiency
In all downturns companies look for ways to become more efficient. Truth be told, they should always look for ways to become more efficient by removing waste from the process. However, just because you can spend less money doing it, … Continue reading
Spending time with customers
Many readers know I am a BIG fan of encouraging CEOs to spend a bunch of their time out with customers. (I recommend 20-25%). While I cannot yet prove this improves the performance of your company (Bob Johnson and I are … Continue reading
More waste … wow
Last week I talked about the need to remove waste from your processes to stay competitive. I briefly mentioned the flawed, post-process inspection the government was proposing for healthcare process improvement. A recent article in Business Week presents even more evidence of … Continue reading
Removing waste
Political alert. This post does have a bit of a political bent, but that is not its focus. As followers know, we are focused on process improvement in marketing and sales. Removing waste is a HUGE opportunity in most white-collar processes. What … Continue reading
Following up
We continue to be impressed with Hyundai and their innovations in products and marketing. In a post a couple of years ago (you remember when the world was coming to an end), we talked about Hyundai’s innovative programs to help people … Continue reading
Resurrecting old brands
Brands live longer in the minds of customers than people think. Further, assuming the brand had a positive impact at one time, that is what is usually remembered. This fact has caused astute business people to buy old brands and … Continue reading
Posted in brand
Tagged brand, brand revival, Commodore, Commodore 64, Commodore International, Oldsmobile, Packard Bell, resurrecting old brands, Teledyne
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Disconnected
Is Benetton irrelevant? Wasn’t that long ago they were making headlines with their controversial ads and trend setting clothing. Today their once target market now says they are really for “an older generation.” But that older generation doesn’t seem to … Continue reading
Posted in Marketing, retail, Spending time with customers
Tagged Benetton, customer focus, what's wrong at Benetton, Zara
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It’s simple if you think about it
Several years ago I read about two candy stores that were across the street from each other. Both sold pretty much the same things and most of their sales were bulk candy to kids. The kids referred to one of … Continue reading
Don’t You Just Hate It When That Happens?
Take a look at the cover of this latest Business Week magazine. What’s wrong? If you’re Johnson and Johnson, it’s not really the way you want to make the cover of the magazine, but that’s pretty obvious. And not where … Continue reading
Posted in brand
Tagged Business Week cover mistake, Johnson & Johnson, S. C. Johnson & Son, tag lines
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