-
Categories
- 6-Sigma
- Advertising
- airlines
- Automobile Industry
- brand
- CMO
- communication
- competitive advantage
- consumer electronics
- customer experience
- customer loyalty
- customer satisfaction
- customer service
- Down economy
- first mover advantage
- Focus
- global warming
- growth
- Innovation
- Interviews
- Lean Thinking
- management
- market research
- Marketing
- marketing performance management
- Negotiation
- Pricing
- process management
- product development
- product introduction
- promotion
- recession
- retail
- sales
- Spending time with customers
- strategy
- Super Bowl Ads
- teams
- trade shows
- Uncategorized
- Web-based Marketing
- What
Archives
- January 2022
- December 2021
- November 2021
- May 2021
- April 2021
- March 2021
- February 2021
- December 2020
- November 2020
- September 2020
- August 2020
- March 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- June 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- January 2008
- December 2007
- November 2007
- October 2007
- August 2007
- July 2007
- June 2007
- May 2007
Blogroll
Monthly Archives: July 2009
Sales People Want New Products to Sell and Other Myths
In my experience if you ask sales people what they need to increase their sales they answer with one (or more) of these three items: 1. Lower prices 2. More leads (or floor traffic or its equivalent) 3. New products … Continue reading
Value is always the name of the game
The San Jose Mercury News ran an article today on opening a business during a recession. The writer did a good job of profiling various businesses, especially retail businesses, that open during a recession and the thinking behind how and why … Continue reading
Posted in Pricing, recession, retail
Tagged new business, recession, retail, San Jose Mercury News, value, value priced, value pricing
Leave a comment
Proof … and not just from me!
In my book, The Secret To Selling More, I stress the importance of knowing what customers can buy from your company they can’t buy elsewhere (or at least don’t think they can). I use examples of cars versus driving machines, … Continue reading
Posted in Marketing
Tagged differentiation, driving machine, the Secret to Selling More, USP, value proposition
Leave a comment
Kicking butt in the downturn
W.W. Grainger Inc. last Wednesday reported an 18% drop in second-quarter profit but said it was able to carve out market-share gains even as the economy is showing no signs of a rebound. Apple® announced financial results for its fiscal 2009 third … Continue reading
Posted in Down economy
Tagged Apple, downturn, Ford, market share, recession, W.W. Grainger
Leave a comment
Jobs leaving California
Off on a short tangent today, just because I can’t stand it. Novellus, a leading semiconductor equipment company, announced that it was moving jobs out of California due to “… costs in California [being] historically higher.” In addition, the CEO … Continue reading
Posted in Uncategorized
Tagged California budget, California State budget, jobs in California, Novellus
1 Comment
Seven Steps To Value Acceleration (Part 5)
When Ralph and I published our book Value Acceleration, we were asked for ideas on the steps to take to get Value Acceleration for your company. We came up with seven. We will post them here over the next several of … Continue reading
11 Secrets to Marketing in a Down Economy (Part 9)
A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I have been sharing them in this blog over the past several weeks, but if you want them all at once you can download the paper … Continue reading
Getting even by getting attention
Many years ago in some of my speeches I told a story about a flight from JFK to Boston (the Pan Am Shuttle) that had landed in Hartford due to weather in Boston and been delayed four hours. The passengers … Continue reading
Metrics, Accountability and other Drugs
Demanding accountability from Marketing has been the focus in many companies for a few years now. Metrics and dashboards have been the primary action taken by Marketing to respond to this pressure. (What better way to convince people you are … Continue reading
Value Acceleration 