Monthly Archives: May 2009

11 Secrets to Marketing in a Down Economy (Part 5)

Posted on May 28, 2009 by Mitch Gooze

A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I am sharing them in this blog over the next few weeks, but if you want them all at once you can … Continue reading →

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A reminder about selling through retailers

Posted on May 26, 2009 by Mitch Gooze

Selling through channel is always a challenge for manufacturers. They often expect the channel to support them in ways that are not appropriate for the channel. Alternatively, with the increasing dominance of category killers in retail, manufacturers look to get … Continue reading →

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Brand basics? Maybe not

Posted on May 20, 2009 by Mitch Gooze

At the recent ANA Branding conference, Steve Bratspies from Wal-Mart spoke on partnerships. AdAge has a short video clip from his Q&A. He made some excellent comments and part of me wonders why he had to make them. He commented … Continue reading →

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Validation?

Posted on May 18, 2009 by Mitch Gooze

On March 16th, I posted about newspapers biting the dust and what they needed to do to fix it. Today, MarketWatch seems to agree. Mitch

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How does cutting dealers help GM or Chrysler?

Posted on May 15, 2009 by Mitch Gooze

I’ve been thinking about this for a few days, and I am still stumped. How does cutting the # of dealers help GM or Chrysler? I can’t see it. Sure there are some marginal costs in dealer support that will … Continue reading →

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What goes around…

Posted on May 12, 2009 by Mitch Gooze

A short time ago I lost part of my power adapter on an American Airlines flight. I travel with my laptop and a Targus power adapter so that when I am on a flight with seat power I can use it to avoid … Continue reading →

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Seven Steps To Value Acceleration (Part 2)

Posted on May 11, 2009 by Mitch Gooze

When Ralph and I published our book Value Acceleration, we were asked for ideas on the steps to take to get Value Acceleration for your company. We came up with seven. We will post them here over the next couple … Continue reading →

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Snatching defeat from the jaws of victory

Posted on May 8, 2009 by Mitch Gooze

I witnessed something tonight that I wish was surprising or shocking. Unfortunately it wasn’t. I was sitting on my American Airlines flight from Dallas to New Orleans as they closed the cabin door a few minutes early. Nice, because that … Continue reading →

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11 Secrets to Marketing in a Down Economy (Part 4)

Posted on May 7, 2009 by Mitch Gooze

A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I am sharing them in this blog over the next few weeks, but if you want them all at once you can download … Continue reading →

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Is it a new media or a new business platform?

Posted on May 6, 2009 by Mitch Gooze

Since the dotcom boom and bust the debate has raged as to what business model is appropriate for the Internet. We hear of amazing valuations on companies like YouTube, Twitter and Facebook with no discernible business model to justify their … Continue reading →

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