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Blogroll
Monthly Archives: May 2009
11 Secrets to Marketing in a Down Economy (Part 5)
A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I am sharing them in this blog over the next few weeks, but if you want them all at once you can … Continue reading
Posted in Down economy
Tagged changing customer needs, down econonmy, marketing in a down economy
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A reminder about selling through retailers
Selling through channel is always a challenge for manufacturers. They often expect the channel to support them in ways that are not appropriate for the channel. Alternatively, with the increasing dominance of category killers in retail, manufacturers look to get … Continue reading
Posted in retail
Tagged Fortune Magazine, iPhone Apps Store, retail, selling through channel
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Validation?
On March 16th, I posted about newspapers biting the dust and what they needed to do to fix it. Today, MarketWatch seems to agree. Mitch
Posted in Uncategorized
Tagged demise of newspapers, newspaper advertising, newspaper online ads
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How does cutting dealers help GM or Chrysler?
I’ve been thinking about this for a few days, and I am still stumped. How does cutting the # of dealers help GM or Chrysler? I can’t see it. Sure there are some marginal costs in dealer support that will … Continue reading
What goes around…
A short time ago I lost part of my power adapter on an American Airlines flight. I travel with my laptop and a Targus power adapter so that when I am on a flight with seat power I can use it to avoid … Continue reading
Posted in airlines
Tagged american airlines, good fortune, karma, power adapters, Targus, United Airlines
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Seven Steps To Value Acceleration (Part 2)
When Ralph and I published our book Value Acceleration, we were asked for ideas on the steps to take to get Value Acceleration for your company. We came up with seven. We will post them here over the next couple … Continue reading
