Monthly Archives: May 2009

11 Secrets to Marketing in a Down Economy (Part 5)

A year ago we published a paper on marketing in a down economy. We identified 11 key tactics. I am sharing them in this blog over the next few weeks, but if you want them all at once you can … Continue reading

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A reminder about selling through retailers

Selling through channel is always a challenge for manufacturers. They often expect the channel to support them in ways that are not appropriate for the channel. Alternatively, with the increasing dominance of category killers in retail, manufacturers look to get … Continue reading

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Brand basics? Maybe not

At the recent ANA Branding conference, Steve Bratspies from Wal-Mart spoke on partnerships. AdAge has a short video clip from his Q&A. He made some excellent comments and part of me wonders why he had to make them. He commented … Continue reading

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Validation?

On March 16th, I posted about newspapers biting the dust and what they needed to do to fix it. Today, MarketWatch seems to agree. Mitch

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How does cutting dealers help GM or Chrysler?

I’ve been thinking about this for a few days, and I am still stumped. How does cutting the # of dealers help GM or Chrysler? I can’t see it. Sure there are some marginal costs in dealer support that will … Continue reading

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What goes around…

A short time ago I lost part of my power adapter on an American Airlines flight. I travel with my laptop and a Targus power adapter so that when I am on a flight with seat power I can use it to avoid … Continue reading

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Seven Steps To Value Acceleration (Part 2)

When Ralph and I published our book Value Acceleration, we were asked for ideas on the steps to take to get Value Acceleration for your company. We came up with seven. We will post them here over the next couple … Continue reading

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