Category Archives: Marketing

We Love It When Others Agree

A recent article in Ad Age suggests that it is past time for mid-market companies to embrace data to improve decision-making. We agree. In fact we have written three papers on the subject. Granted the primary source in the Ad … Continue reading

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Marketing/Sales Misalignment Continues

I am constantly amused by the people who believe that solving the Marketing/Sales misalignment problem can be fixed by better defining what should be done by Marketing versus what Sales should do, and how that has changed over time. Who … Continue reading

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They Started It, And They Still Missed It

Pepsi recently announced the “return” of Diet Pepsi with aspartame. This caused a big to do on a recent conference call. Aspartame was removed from many diet drinks due to consumer concern about health issues. However, as Pepsi CEO, Indra … Continue reading

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A Little Less Talk And A Lot More Action … Please

Lyrics from a Country-Western song resonated with me as I was reviewing some old magazine articles from my archives. The content was about the idea that the tipping point construct was not valid and that the idea of Connectors and … Continue reading

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Will The Return Of The Edsel Be Next?

For reasons that are beyond me, Pepsi has announced the return of their 1990s soft drink failure, Crystal Pepsi. For those of you who don’t remember, or never heard, Crystal Pepsi was a “clear cola.” As predicted by my friend … Continue reading

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What Makes A Good CMO or Marketing Leader?

My friend Laura Patterson conducts an annual Marketing Performance Management benchmark study. The current study represented their 15th annual study. After each study, Laura usually writes summary articles for publication on some of the interesting things they found. A recent … Continue reading

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How To Grow Revenue: WOOD Radio Interview

I was interviewed on WOOD Radio in Michigan about using Marketing to grow revenue. It’s about a 35 minute interview as the commercials were removed. Apologies for the slurred “s” words due to the connection. Given it a listen. Mitch

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