Category Archives: Marketing

What is Marketing … Really?

Thrilled that Gardner Business Media published our thoughts on what is marketing … really. Happy Thanksgiving. Mitch Advertisements

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How Far Behind Is Marketing … Still

I recently found this article in Ad Age about the “new” idea that Marketing should integrate with product development to create better products since promoting (marketing in their language) better products is easier. The author cites the CMO of Rambus, … Continue reading

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Influencer Marketing

As those who know me realize, I have my opinion about “paid influencers.” I found a great article that describes it as akin to clickbait. I commend it to you. Mitch

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We Love It When Others Agree

A recent article in Ad Age suggests that it is past time for mid-market companies to embrace data to improve decision-making. We agree. In fact we have written three papers on the subject. Granted the primary source in the Ad … Continue reading

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Marketing/Sales Misalignment Continues

I am constantly amused by the people who believe that solving the Marketing/Sales misalignment problem can be fixed by better defining what should be done by Marketing versus what Sales should do, and how that has changed over time. Who … Continue reading

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They Started It, And They Still Missed It

Pepsi recently announced the “return” of Diet Pepsi with aspartame. This caused a big to do on a recent conference call. Aspartame was removed from many diet drinks due to consumer concern about health issues. However, as Pepsi CEO, Indra … Continue reading

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A Little Less Talk And A Lot More Action … Please

Lyrics from a Country-Western song resonated with me as I was reviewing some old magazine articles from my archives. The content was about the idea that the tipping point construct was not valid and that the idea of Connectors and … Continue reading

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