Monthly Archives: May 2016

OMG Being Valuably Different Actually Matters

Casual dining restaurants are suffering. Applebee’s is no exception. A glut of competitors is causing some to see decreases in sales. “The crux of the problem is that Applebee’s is suffering from a problem that has plagued many modern casual … Continue reading

Posted in competitive advantage | Tagged , , , , | Leave a comment

What Makes A Good CMO or Marketing Leader?

My friend Laura Patterson conducts an annual Marketing Performance Management benchmark study. The current study represented their 15th annual study. After each study, Laura usually writes summary articles for publication on some of the interesting things they found. A recent … Continue reading

Posted in Marketing | Tagged , , | Leave a comment

You Are Actually Paid To Think, Not Just Read A Script

I have had the chance to fly Alaska Airlines several times recently and find them to be better than average in terms of service provided by their people. (They have been voted the #1 US  airline by travelers several years … Continue reading

Posted in airlines, customer service | Tagged , | Leave a comment

How To Grow Revenue: WOOD Radio Interview

I was interviewed on WOOD Radio in Michigan about using Marketing to grow revenue. It’s about a 35 minute interview as the commercials were removed. Apologies for the slurred “s” words due to the connection. Given it a listen. Mitch

Posted in Marketing | Tagged , | Leave a comment