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Blogroll
Category Archives: Uncategorized
Rearranging the Deck Chairs on the Titanic
When companies get in trouble, often times their knee-jerk reaction is to reorganize. Public companies will do that in hope their shareholders think they are taking action. Others do it because they have the usually mistaken belief that changing people … Continue reading
The Secret to Selling More
The secret to selling more isn’t where you’ve been looking—if it was, you’ve have found it already! But where is it? To answer that question, let’s go back in time. Long, long ago…in the 50s…when manufacturing was King, management … Continue reading
Posted in Uncategorized
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Product Marketing vs Product Management
The terms Product Marketing and Product Management are often interchanged, misused and/or misunderstood. They are two of the four roles of Marketing. This video helps to clarify the important distinctions between these two roles. Mitch & Ralph
Posted in Marketing, Uncategorized
Tagged product management, product marketing, roles of marketing
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Go Green
I recently checked into the Marriott Madison East and was staying for two nights. At check-in the front desk clerk asked me if I’d like to “go green?” I said I didn’t know what that was. She took many words … Continue reading
Up Yours: How To Sell At Higher Prices
I’m excited to announce my new e-book on pricing. In a series of 22 short chapters I show you how others have successfully used effective strategies to sell at higher prices. Studies by Harvard and McKinsey prove that the most … Continue reading
Focus and Say Cheese
As I have started almost all the posts in this series on focus, … focus matters. Pursuing top line growth to impress Wall Street usually fails as the top line grows (if it does), while the bottom shrinks, or at … Continue reading
Posted in Focus, Uncategorized
Tagged business focus, Leprino Foods, mozzarella cheese, pizza, power of focus
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Thank Goodness McDonald’s Wasn’t Like JC Penney
I have previously noted how JC Penney hired Ron Johnson to create a growth strategy for the company. He implemented a new strategy, and as anyone would likely realize, sales went down. Why, as I wrote in the prior post, … Continue reading
Posted in strategy, Uncategorized
Tagged business model, business model innovation, business strategy, JC Penney, McDonald's
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Perception Is Everything
United Airlines announced Economy Basic fares last week. What an utter disaster it’s been. The perception of most people appears to be that United is taking away even more services from the beleaguered coach traveler. Scrooge. The truth is far … Continue reading
A Modern Version of the Mafia Protection Racket
I had heard from people that Yelp’s reviews could be bought, which disappointed me greatly. I have come to believe, based on conversations with merchants, that it is materially worse than that. Yelp appears, in my opinion, to be holding … Continue reading
Posted in customer satisfaction, Uncategorized
Tagged are customer reviews fake, customer reviews, Yelp
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Differentiation Or Same As Everyone Else
I snapped this ad in the San Jose Airport. My thoughts were what tax advisory firm is going to lead with “you don’t matter to us”? How does this ad differentiate this firm in any possible way? What is its … Continue reading
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Value Acceleration 