Category Archives: Uncategorized

The Secret to Selling More

Posted on December 28, 2020 by Mitch Gooze

The secret to selling more isn’t where you’ve been looking—if it was, you’ve have found it already!             But where is it?  To answer that question, let’s go back in time.  Long, long ago…in the 50s…when manufacturing was King, management … Continue reading →

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Product Marketing vs Product Management

Posted on September 16, 2019 by Mitch Gooze

The terms Product Marketing and Product Management are often interchanged, misused and/or misunderstood. They are two of the four roles of Marketing. This video helps to clarify the important distinctions between these two roles. Mitch & Ralph

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Go Green

Posted on February 20, 2018 by Mitch Gooze

I recently checked into the Marriott Madison East and was staying for two nights. At check-in the front desk clerk asked me if I’d like to “go green?” I said I didn’t know what that was. She took many words … Continue reading →

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Up Yours: How To Sell At Higher Prices

Posted on February 8, 2018 by Mitch Gooze

I’m excited to announce my new e-book on pricing. In a series of 22 short chapters I show you how others have successfully used effective strategies to sell at higher prices. Studies by Harvard and McKinsey prove that the most … Continue reading →

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Focus and Say Cheese

Posted on September 5, 2017 by Mitch Gooze

As I have started almost all the posts in this series on focus, … focus matters. Pursuing top line growth to impress Wall Street usually  fails as the top line grows (if it does), while the bottom shrinks, or at … Continue reading →

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Thank Goodness McDonald’s Wasn’t Like JC Penney

Posted on December 6, 2016 by Mitch Gooze

I have previously noted how JC Penney hired Ron Johnson to create a growth strategy for the company. He implemented a new strategy, and as anyone would likely realize, sales went down. Why, as I wrote in the prior post, … Continue reading →

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Perception Is Everything

Posted on November 22, 2016 by Mitch Gooze

United Airlines announced Economy Basic fares last week. What an utter disaster it’s been. The perception of most people appears to be that United is taking away even more services from the beleaguered coach traveler. Scrooge. The truth is far … Continue reading →

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A Modern Version of the Mafia Protection Racket

Posted on November 15, 2016 by Mitch Gooze

I had heard from people that Yelp’s reviews could be bought, which disappointed me greatly. I have come to believe, based on conversations with merchants, that it is materially worse than that. Yelp appears, in my opinion, to be holding … Continue reading →

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Differentiation Or Same As Everyone Else

Posted on November 3, 2015 by Mitch Gooze

I snapped this ad in the San Jose Airport. My thoughts were what tax advisory firm is going to lead with “you don’t matter to us”? How does this ad differentiate this firm in any possible way? What is its … Continue reading →

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Is It A Problem Or…

Posted on July 2, 2015 by Mitch Gooze

I heard a great thought from my friend Ted Steinberg the other day. He was talking with a CEO, and after listening to him for a while, Ted said, “You seem to have a tendency to look at opportunities as … Continue reading →

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