Category Archives: Uncategorized

Go Green

I recently checked into the Marriott Madison East and was staying for two nights. At check-in the front desk clerk asked me if I’d like to “go green?” I said I didn’t know what that was. She took many words … Continue reading

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Up Yours: How To Sell At Higher Prices

I’m excited to announce my new e-book on pricing. In a series of 22 short chapters I show you how others have successfully used effective strategies to sell at higher prices. Studies by Harvard and McKinsey prove that the most … Continue reading

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Focus and Say Cheese

As I have started almost all the posts in this series on focus, … focus matters. Pursuing top line growth to impress Wall Street usually¬† fails as the top line grows (if it does), while the bottom shrinks, or at … Continue reading

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Thank Goodness McDonald’s Wasn’t Like JC Penney

I have previously noted how JC Penney hired Ron Johnson to create a growth strategy for the company. He implemented a new strategy, and as anyone would likely realize, sales went down. Why, as I wrote in the prior post, … Continue reading

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Perception Is Everything

United Airlines announced Economy Basic fares last week. What an utter disaster it’s been. The perception of most people appears to be that United is taking away even more services from the beleaguered coach traveler. Scrooge. The truth is far … Continue reading

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A Modern Version of the Mafia Protection Racket

I had heard from people that Yelp’s reviews could be bought, which disappointed me greatly. I have come to believe, based on conversations with merchants, that it is materially worse than that. Yelp appears, in my opinion, to be holding … Continue reading

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Differentiation Or Same As Everyone Else

I snapped this ad in the San Jose Airport. My thoughts were what tax advisory firm is going to lead with “you don’t matter to us”? How does this ad differentiate this firm in any possible way? What is its … Continue reading

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