Monthly Archives: April 2016

Keys To Trade Show Success

I recently spoke at the IMTS Exhibitor workshop. After my speech, I was interviewed on IMTS TV about improving your success at trade shows. You can watch the 8 minute interview. Mitch

Posted in trade shows | Tagged , , , , , | Leave a comment

Find Out How Your Customers Really Feel

Customer surveys range from the simple Ultimate Question, to highly in-depth, multi-question surveys. The validity of any of these approaches is suspect. Just like political surveys are proving inaccurate much of the time, customer surveys are likewise. If you want … Continue reading

Posted in customer satisfaction | Tagged , , | Leave a comment