Monthly Archives: June 2017

Why Brand Awareness Is A Misleading Metric

This example is political, but it’s not about politics. Many mainstream political experts  dismissed Donald Trump early on because he had a 99% awareness rating and a very high unfavorable rating in the polls. For example, back in May of … Continue reading

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Influencer Marketing

As those who know me realize, I have my opinion about “paid influencers.” I found a great article that describes it as akin to clickbait. I commend it to you. Mitch

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Is Brick & Mortar Really Dying, or Just the Current Merchants?

I have posted many time about the self-inflicted “death” of brick and mortar stores. A quick review of the Retail category will show you many. Others have written that the demise is inevitable. I have disagreed and further stated that … Continue reading

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Do They Work Hard To Be This Stupid, Or Does It Come Naturally?

Ok, that might be a little harsh, but JC Penny deserves it. After they tossed Ron Johnson who was repositioning the stores really and brought back the guy they fired for unacceptable performance; they then hired a home improvement CEO to fix … Continue reading

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