Monthly Archives: March 2020

Destroying Brand Integrity and With it … Brand Value

Posted on March 31, 2020 by Mitch Gooze

Many people have been skeptical for decades or longer as to the real difference between one brand of gasoline and another. Many suggest that one of the reasons no brand can charge much more than a private brand, much less … Continue reading →

Posted in brand | Tagged , , , , , , | Leave a comment

Location, Location, Location

Posted on March 23, 2020 by Mitch Gooze

Those three words are often advice given to people looking to gain a competitive advantage. We hear the term in real estate a lot. It is also used for “small real estate” as well; namely location within a retail store. … Continue reading →

Posted in Marketing, promotion, retail | Tagged , , , , , , | 1 Comment