Monthly Archives: October 2009

What should your pricing strategy be in this market?

I was reading the business section of the San Jose Mercury today and found two side by side (well they were in a column so technically one was above the other) articles that struck me. The first was titled “Price … Continue reading

Posted in Pricing | Tagged , , , , , , , | 1 Comment

Who moved your market?

We’ve all heard the story about how if the railroads had understood they were in the transportation business rather than in the railroad business, they would have owned the airlines and the trucking companies. (Not necessarily great businesses to own, … Continue reading

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

It’s an attitude

As I mentioned in a recent post, I went to the Half Moon Bay Pumpkin Festival a week ago. While the La Bamba experience sucked, I did see a great sign in a jewelery store that I wanted to share … Continue reading

Posted in promotion, recession, retail | Tagged , , | Leave a comment

It really is about focus

I have mentioned in previous posts that companies which focus tend to do better. Case in point today is Allegiant Air. What do they do? They fly from out-of-the-way cities to desirable destinations … dirt cheap. Based in Las Vegas they … Continue reading

Posted in airlines | Tagged , , , , , , , , | Leave a comment

I’m confused

Last Saturday we went to the Half Moon Bay Pumpkin Festival. To avoid sitting in 2 hours of traffic we leave the house at 7:00am drive over and eat breakfast in Half Moon Bay prior to the festival opening. We went … Continue reading

Posted in customer service, recession | Tagged , , , , , | 1 Comment

If you started all over again…

Over the years I have posed a question to my audiences and clients that comes in two forms: 1. If you could start your business all over again today, what would the new business look like? 2. If you were to … Continue reading

Posted in Innovation | Tagged , , , , | Leave a comment

Person dependent processes are limiting

Most business processes are people dependent. That is, people are required to make the process work. However, some business processes are person-dependent, and that is limiting. To know if a process is person-dependent you just have to ask yourself what … Continue reading

Posted in process management | Tagged , , , , , , , , , , , | Leave a comment

Fighting Brands

Found a great, short article on the fighting brand concept in Advertising Age magazine. Recommend it to anyone who feels a need to create a lower end offering (branded or otherwise) in this or any market. Not sure I could … Continue reading

Posted in brand, Pricing | Tagged , , | Leave a comment

Can your close rate be too high?

In our newest white paper we discussed the concept of Control Charts, and how they apply to marketing and sales.  Control Charts are one of Ishikawa’s Seven Tools of Quality. They are quite useful in helping manage results. Some of … Continue reading

Posted in process management, sales | Tagged , , , , , , , , | Leave a comment

Shopping vs. Buying

Several years ago I decided to do all of my holiday shopping on the Internet for two reasons: (1) I was short on time, and (2) I wanted to better understand the experience of shopping on the Internet. I decided … Continue reading

Posted in retail | Tagged , , , , , , , , , , , | Leave a comment