Monthly Archives: September 2015

B2C CRM And On Whom To Focus

A recent and insightful article notes that adding names to a B2C database to send out indiscriminate email blasts is confusing activity with results. I agree. The article notes that B2C marketers should be focusing on the 4.7% of their … Continue reading

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Do They Have The Stomach For This? JC Penney Didn’t

Apparently Jos A. Bank, the men’s clothier, is trying to re-position itself and is having the same predictable results JC Penney had when trying to do the same thing. Jos A Bank is famous for its buy 1 get a … Continue reading

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If This Didn’t Come Up All The Time, Maybe I Would Ignore It

Ad Age, in a recent article, notes that B2B CMOs need to recognize that it’s time to own the customer experience. Really? Too bad GE knew that in 1952. Are we really that late to the party, or is this … Continue reading

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Recommendation For A Functional Organization Struture

Corporate organizations should be structured to allow the company to execute its strategy effectively and thus achieve its goals. Volumes have been written on organizational structure and the best use of which type of structure in various business scenarios. This post considers … Continue reading

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Sense And Respond; Or Wonder What Happened

I was looking back through some files and found an article from the July/August 2011 issue of The Harvard Business Review: “Adaptability: The New Competitive Advantage.” I’m sure I kept it because its basic premise: the need for flexible, adaptable, … Continue reading

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The Brand Experience Myth

Many brands continue to lose relevance, value and profitability. Much is written about how “marketing” needs to fix this. Talk abounds about consumer experience, purpose driven brands, etc. It’s all misdirected. I will accept that consumer experience and connection with … Continue reading

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