Monthly Archives: February 2011

The right results

Posted on February 25, 2011 by Mitch Gooze

I was walking through O’Hare yesterday (got lucky and beat a big snow storm out of town) and saw the ad pictured here. The ad got my attention because it was about strategy meeting the real world. We focus on … Continue reading →

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Marketing: Art or Science or neither?

Posted on February 18, 2011 by Mitch Gooze

Pundits, experts, academics, and others have written for decades about Marketing being an art and a science. Then comes the droning debate about which part is most important; how to have art/science balance (is that anything like work/life balance?); whether … Continue reading →

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From cool to drone

Posted on February 17, 2011 by Mitch Gooze

How do users of  the hottest, coolest, edgy trend become tomorrow’s drones? When does your product position move from one the “cool kids” use to ones the drones use? We’ve seen this happen in fashion and in technology products to … Continue reading →

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What are they really buying?

Posted on February 15, 2011 by Mitch Gooze

If you’ve heard me speak or read my book, The Secret To Selling More, you know that the core job of Marketing is to figure out What the customer is buying from your company they don’t believe they can buy … Continue reading →

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Worst 2011 SuperBowl Ad

Posted on February 14, 2011 by Mitch Gooze

When I saw the ad my first thought was “what were they thinking?” You often wonder how such things can get approved. While I am familiar with Groupon, I have never used their service. Their Super Bowl ad has been … Continue reading →

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Super Bowl 2011 2nd Quarter Ad Review

Posted on February 13, 2011 by Mitch Gooze

The second quarter was not memorable for ads with a couple of exceptions. My favorite was the Motorola Xoom ad that smacked Apple in its 1984 face. And that makes no difference until we see how the product does. Dumb … Continue reading →

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2011 Super Bowl Ads: the good, the bad and the ugly 1Q

Posted on February 10, 2011 by Mitch Gooze

Today, I’ll offer my viewpoint on the Super Bowl ads that aired in the first quarter of the game. I felt the best ad of the quarter was the Kia Optima ad. It delivered on message and it used Super … Continue reading →

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2011 Super Bowl Ad Commentary #1

Posted on February 9, 2011 by Mitch Gooze

Not sure how many of these posts there will be, but a caveat on all of them. I view the ads as a consumer, not an ad critic. I believe the ad should have a point that is of interest to the consumer. I … Continue reading →

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The Super Bowl MVP was process management

Posted on February 7, 2011 by Mitch Gooze

While Aaron Rodgers was the Super Bowl MVP on paper, we submit that, once again this year, the  team with the best process management won the Super Bowl. The Green Bay Packers were the least person-dependent team in the league … … Continue reading →

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