Category Archives: promotion

If You Can’t Fix It, Feature It: Part 6

Posted on July 31, 2018 by Mitch Gooze

As I said in the prior five posts in this series, one of my Group Executives at Teledyne, Roy Fields, said those words to me (If you can’t fix it, feature it) and they have proven hugely valuable. This sign … Continue reading →

Optimizing Your Marketing Communications Mix

Posted on July 26, 2016 by Mitch Gooze

On those few occasions when I am in town for a full week or more, I often go through my “archives.” I found this gem tucked away in a folder that was mislabeled. While not earth shattering, it’s worth remembering. … Continue reading →

Posted in Advertising, promotion | Tagged how much to spend on marketing, Integrated marketing communications, Marketing communications, marketing mix, messaging | Leave a comment

Will The Return Of The Edsel Be Next?

Posted on July 7, 2016 by Mitch Gooze

For reasons that are beyond me, Pepsi has announced the return of their 1990s soft drink failure, Crystal Pepsi. For those of you who don’t remember, or never heard, Crystal Pepsi was a “clear cola.” As predicted by my friend … Continue reading →

Posted in Marketing, product introduction, promotion | Tagged Crystal Pepsi, failed products | Leave a comment

Great Idea; Too Bad It Tastes Like Its Name

Posted on June 28, 2016 by Mitch Gooze

As people who know me know, I like candy. I especially like sour candy. I was therefore quite attracted to the display of candy in the picture. Great packaging. Excellent potential secondary use. Outstanding come on for us sour candy … Continue reading →

Posted in promotion, retail | Tagged great promotion, over-promise and under-deliver, toxic waste candy | Leave a comment

A Truly Novel Promotion From An Unlikely Source

Posted on July 23, 2015 by Mitch Gooze

The other day my grandson came over wearing an edgy t-shirt from his orthodontist. Two things got my attention: (1) he was wearing what was essentially an ad for his orthodontist and (2) it was a pretty awesome shirt. I … Continue reading →

Posted in Advertising, promotion | Tagged contests, dentist, novel promotion, orthodontist, promotion, t-shirts | Leave a comment

Why Promote What You Don’t Want To Sell?

Posted on July 14, 2015 by Mitch Gooze

In a return to the “why are they promoting what they can’t (or won’t) deliver” department, let’s look at the Chevy Spark EV. This vehicle is apparently a “dog.” Sales were dismal and showed no signs of improving. But then … Continue reading →

Posted in Automobile Industry, customer satisfaction, promotion | Tagged buying a car, car buying, car dealers, Chevrolet, Chevy, over-promise and under-deliver, Spark, Spark EV | Leave a comment

B2Me Has Finally Arrived

Posted on June 25, 2015 by Mitch Gooze

Ever since Peppers and Rogers postulated The One to One Future, marketers have tried to find cost-effective ways to deliver on the promise. I think it surprises many at how long it has taken while still not being pervasive. And … Continue reading →

Posted in Marketing, promotion | Tagged 1-1 marketing, B2me, Lay's, personalized marketing | Leave a comment