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Blogroll
Category Archives: promotion
Location, Location, Location
Those three words are often advice given to people looking to gain a competitive advantage. We hear the term in real estate a lot. It is also used for “small real estate” as well; namely location within a retail store. … Continue reading
Posted in Marketing, promotion, retail
Tagged end caps, location, premium location, shelf space, shortages, side stacks, slotting allowance
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If You Can’t Fix It, Feature It: Part 6
As I said in the prior five posts in this series, one of my Group Executives at Teledyne, Roy Fields, said those words to me (If you can’t fix it, feature it) and they have proven hugely valuable. This sign … Continue reading
Posted in promotion
Tagged coffee shops, customer reviews, online reviews, promotion, responding to online reviews
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Optimizing Your Marketing Communications Mix
On those few occasions when I am in town for a full week or more, I often go through my “archives.” I found this gem tucked away in a folder that was mislabeled. While not earth shattering, it’s worth remembering. … Continue reading
Will The Return Of The Edsel Be Next?
For reasons that are beyond me, Pepsi has announced the return of their 1990s soft drink failure, Crystal Pepsi. For those of you who don’t remember, or never heard, Crystal Pepsi was a “clear cola.” As predicted by my friend … Continue reading
Posted in Marketing, product introduction, promotion
Tagged Crystal Pepsi, failed products
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Great Idea; Too Bad It Tastes Like Its Name
As people who know me know, I like candy. I especially like sour candy. I was therefore quite attracted to the display of candy in the picture. Great packaging. Excellent potential secondary use. Outstanding come on for us sour candy … Continue reading
Posted in promotion, retail
Tagged great promotion, over-promise and under-deliver, toxic waste candy
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A Truly Novel Promotion From An Unlikely Source
The other day my grandson came over wearing an edgy t-shirt from his orthodontist. Two things got my attention: (1) he was wearing what was essentially an ad for his orthodontist and (2) it was a pretty awesome shirt. I … Continue reading
Posted in Advertising, promotion
Tagged contests, dentist, novel promotion, orthodontist, promotion, t-shirts
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B2Me Has Finally Arrived
Ever since Peppers and Rogers postulated The One to One Future, marketers have tried to find cost-effective ways to deliver on the promise. I think it surprises many at how long it has taken while still not being pervasive. And … Continue reading
Posted in Marketing, promotion
Tagged 1-1 marketing, B2me, Lay's, personalized marketing
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Just Because It’s Easy, Doesn’t Mean You Can’t Make A Big Deal About It
The ongoing anxiety over GMO foods is a marketing opportunity for many companies. Chipotle recently announced, with great fanfare, the end of GMOs at their restaurants. I ate at a Chipotle for the first time in a while on the … Continue reading
Posted in Advertising, Marketing, product development, promotion, retail
Tagged Chipotle, GMOs, non-GMO food
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It’s Still About Execution
Most CPG companies spend a fortune on branding. I wanted a Diet Dr. Pepper the other night and found these two machines at the place I was visiting. Which one do you think would have the Diet Dr. Pepper in … Continue reading
Posted in brand, promotion
Tagged branding, Coke, Diet Dr. Pepper, Dr. Pepper, Pepsi, soft drink machines
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