Category Archives: Web-based Marketing

Sales Prevention, Or At Least Impediment

Posted on August 21, 2018 by

Last week I posted an example of brick and mortar suicide. Today’s example is a brick and mortar store (Target) but it is really target.com. Recently a friend of the family had her first child. We wanted to get her … Continue reading →

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Digital Marketing Failure

Posted on April 11, 2017 by

It’s my opinion that many marketers who focus on digital marketing stop thinking. They become enamored with the automated nature of the process, and the fact that it’s “free,” and therefore don’t think, as they should. Here is recent example. … Continue reading →

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The Airbnb/Uber Model Comes to Beer … Kinda

Posted on March 1, 2016 by

A newish company, Tavour, in Seattle has created a service to offer unique, hard to find, not well-known, new to the market, etc. craft beers to people who do care, or should care. They search out unique beers they feel … Continue reading →

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What Is The Customer Really Using Social Media To Accomplish?

Posted on March 17, 2015 by

My colleague Mark Sprague found interesting research from IBM demonstrating the disconnect between what companies wish their customers/consumers were using social media for and what they are actually using it for. Perhaps if we gain a better understanding of customer/consumer behavior, … Continue reading →

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Where’s There’s Smoke, Maybe That’s All There Is

Posted on January 8, 2014 by

Dollar Shave Club was an Internet sensation last year with their clearly clever, viral videos. They also have a pretty big pot of venture capital funds behind them; but how are they doing? Not so well it turns out. And … Continue reading →

Posted in Innovation, product introduction, Web-based Marketing | Tagged , , , | 1 Comment

Forget page views…

Posted on April 27, 2012 by

in fact, forget about a lot of what you now measure. I was recently talking to the chief editor of one of the leading portals for an industry.  He said that his management was concerned that their page views were … Continue reading →

Posted in communication, Web-based Marketing | Leave a comment

Preaching to the choir won’t increase loyalty … or converts

Posted on February 1, 2012 by

Two recently released studies, unless ignored, may put a dent in many marketers’ plans for an easy media solution. Turns out Facebook ‘likes’ don’t mean much. And Facebook may not be anymore helpful than mass media. A study by the Ehrenberg-Bass … Continue reading →

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