Author Archives: valueacceleration

A Downside to Big Data and Data Mining for Marketers

By now anyone who is a marketing professional knows that analytics, big data, data mining etc. are key tools that must be mastered. Unfortunately for too many it has become a crutch or excuse to stop thinking. Another downside is … Continue reading

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Another Example of the Power of Focus

Over the years I have written several posts on the power of focus. (Heck there is a category for it on the blog page). Today’s example is Chili’s which is reducing its menu by 40 items from 125 to 75 … Continue reading

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Focus and Say Cheese

As I have started almost all the posts in this series on focus, … focus matters. Pursuing top line growth to impress Wall Street usually¬† fails as the top line grows (if it does), while the bottom shrinks, or at … Continue reading

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Is Brick & Mortar Really Dying?

Is it brick and mortar that is dying or brain-dead, non-merchants who are finally being pushed out of business? Many of my clients are forced to deal with big box retail buyers who are so focused on rebates, shipping allowances, … Continue reading

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No Action Talk Only

I have accused the airlines, who spend countless dollars claiming to be customer-focused, of operating on the premise that passengers are an inconvenience to the efficient movement of airplanes. I recently discovered an amazon vendor that may have the airlines … Continue reading

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Too Much Choice

Bud Light, like many mainstream beers, has suffered a downturn in sales as craft beers have continued to make inroads. The number of craft beers is growing rapidly and while most hold minimal market share, each takes some sales from … Continue reading

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Ingredient Branding

I am a fan of ingredient brands and ingredient branding done well. Dolby is my favorite example of a great ingredient brand. Intel Inside being my best example of expensive ingredient branding without an effective ingredient brand. I recently ate … Continue reading

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