Author Archives: valueacceleration

What’s the Purpose of Data, if it Doesn’t Lead to Insights?

Let me start by noting that I rent a lot of cars each year for business. It is unlikely anyone rents many more cars than I do. Thus one would expect that I am a valuable customer to the rental … Continue reading

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What’s Really Wrong With United Airlines?

Over the last 15 months or so United Airlines has received a lot of well deserved negative publicity. Here is a partial list: In January of 2017 they were blamed for killing a passenger’s Golden Retriever dog because it didn’t … Continue reading

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What Is Marketing … Really?

Thrilled to note that Vistage Florida posted my thoughts on this topic. Mitch

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The Danger of Automated Processes

In an effort to increase efficiency, many companies are automating customer experience processes; resulting in unintended problems with effectiveness. I experienced this first hand recently with the Ford Motor Company. I’ve been a fan of Ford since they didn’t take … Continue reading

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Go Green

I recently checked into the Marriott Madison East and was staying for two nights. At check-in the front desk clerk asked me if I’d like to “go green?” I said I didn’t know what that was. She took many words … Continue reading

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Can Your Culture Make Your Company More Innovative?

Well sure, but the issue for many is whether a company needs to change its culture to become more innovative. Much has been written on this topic over the last few decades as the idea of innovation as a driver … Continue reading

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Up Yours: How To Sell At Higher Prices

I’m excited to announce my new e-book on pricing. In a series of 22 short chapters I show you how others have successfully used effective strategies to sell at higher prices. Studies by Harvard and McKinsey prove that the most … Continue reading

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