Author Archives: valueacceleration

Maybe It Isn’t Slipping Away, It’s Being Pushed Away?

Yesterday I posted about a recent (current) experience with the once great company, FedEx. Turns out some of what I reported yesterday was wrong, which only makes things worse. The package was not sitting in Sacramento for 2+ days without … Continue reading

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When Greatness Slips Away

FedEx used to be a great company. When it absolutely, positively had to be there overnight… And if you wanted to know what was going on with your package, great people were there to help. Now they seem to be … Continue reading

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Language and Its Application

I was flying last week (oh there’s a news flash) and on my flight back from Atlanta we were delayed from leaving the gate for several preventable reasons. After being 20 minutes late with no explanation, (One wonders if the … Continue reading

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What is Marketing … Really?

Thrilled that Gardner Business Media published our thoughts on what is marketing … really. Happy Thanksgiving. Mitch

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Back in 2013 I posted about Quinn Emanuel’s ad and their focus on providing what their customers want to buy … a win. In 2013 their “see it our way” number was 90%. In their most recent ad it is … Continue reading

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The Pyschology of Price

I am continually fascinated by how the mind works, especially when it comes to price. Bundles are often a great way to get people to buy more (up-sell or cross-sell). Making it easy to order often times gets people to buy … Continue reading

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If My Marketing ROI Is Going Up, Why Are Sales Going Down?

That is the basic title of an article in Advertising Age yesterday. The title, of course, got my attention. I was pretty sure I knew the answer, but decided to see what the author had to say. Sure enough, while … Continue reading

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