Author Archives: Mitch Gooze

Misleading Expensive Measurements

Posted on May 15, 2024 by Mitch Gooze

I had an interesting experience today with PayPal Credit. To be fair, I am probably not a good customer for them because I always use the 6-month free interest period and pay it off before any interest can be accrued. … Continue reading →

Posted in customer experience, customer loyalty, customer satisfaction, customer service | Tagged , , | Leave a comment

Jack Welch the Legacy

Posted on April 7, 2024 by Mitch Gooze

In a June 30, 2011 blog post I asked the question: Was Jack Welch really an exceptional CEO?  If you read the post, you will see my answer was no. While it was not a popular position, I stood by it … Continue reading →

Posted in management, Uncategorized | Tagged , , , , | Leave a comment

9th Commandment: You Shall Discover the Root Cause of the Bottleneck

Posted on April 3, 2024 by Mitch Gooze

It’s not management’s job to manage a problem.  They are to find the root cause of the problem and design that root cause out of the process. Let’s explore some real-world examples that demonstrate the Theory of Constraints (TOC) in … Continue reading →

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How Does One Define Marketing?

Posted on March 25, 2024 by Mitch Gooze

We postulated about this almost 15 years ago in a post What is Marketing. Well, after another 15 years, it is still the most undefined word in business. We found another definition on marketing-dictionary.org “Marketing is the activity, set of … Continue reading →

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8th Commandment: Eliminate Functional/Information Silos

Posted on March 11, 2024 by Mitch Gooze

For all of our Commandments, we are assuming that you want to grow revenue faster than you are currently. If you are not growing as fast as you want, continuing doing what you are doing won’t get you where you … Continue reading →

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If You get the Product Right, Everything Else is Easy … or at Least Easier

Posted on March 6, 2024 by Mitch Gooze

This post is about King’s Hawaiian and how they get the product right and make a lot of money becayse of it. 85% of their revenue comes from their buns. Forbes estimates that they have operating margins that are about … Continue reading →

Posted in competitive advantage, Marketing, product development, retail, strategy, What | Tagged , , , , , | Leave a comment

2024 Super Bowl Ad Review

Posted on February 12, 2024 by Mitch Gooze

It’s been a few years since I did this, mostly because the ads sucked, in my opinion. This year’s ads were expensive and most were not memorable or even on message. As a reminder, my perspective is that these ads … Continue reading →

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A Shocking Change is Predicted for Chief Marketing Officers

Posted on January 29, 2024 by Mitch Gooze

To be upfront, this post is special to us because we have been espousing this for over 20 years, and are pleased that the “…marketing industry’s most trusted and connected advisor…” MediaLink has finally announced that the Chief Marketing Officer’s … Continue reading →

Posted in CMO, competitive advantage, growth, Marketing | Leave a comment

7th Commandment: You Can Only Grow as Fast as the Market Chooses You

Posted on January 3, 2024 by Mitch Gooze

For all of our Commandments, we are assuming that you want to grow revenue faster than you are currently. If you are not growing as fast as you want, continuing doing what you are doing won’t get you where you … Continue reading →

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How to Achieve Sustainable Growth via New Markets and Better Brand Visibility

Posted on December 12, 2023 by Mitch Gooze

Business growth is a cornerstone of entrepreneurial success, an ambition visionaries and pragmatists share. In navigating the dynamic terrain of commerce, it’s crucial to employ strategies that drive your venture forward and ensure its longevity and relevance. This article, by … Continue reading →

Posted in growth, Guest Articles | Leave a comment