Author Archives: Mitch Gooze

The roll-up or roll-over of mid-sized companies

Our team member, Rick Hubbard, found this clever video recently. (Click on the link and scroll down in the article to find the video). It was produced to spotlight the conglomeration of smaller ad agencies and what can happen to … Continue reading

Posted in Advertising, management | Tagged , , , | Leave a comment

Assumptions That Can End You

Last week we posted regarding assumptions and how they can lead to a company’s demise. We got a large example of this right after our post, when Dean Foods filed for bankruptcy. Dean is the largest milk company in the … Continue reading

Posted in management, Spending time with customers, strategy | Tagged , , , , , , , | Leave a comment

Under What Assumptions Do You Operate That Are Not Accurate?

We believe this is a fundamental question that can make or break your strategy. As Mark Twain famously said, “It ain’t what you don’t know that gets you in trouble. It’s what you know that ain’t so.” A brief review … Continue reading

Posted in management, Spending time with customers, strategy | Tagged , , , , , , | Leave a comment

United to Become More Customer Centric … Sure

United Airlines had its first ever global media event last week to kick off a “new United.” The CEO wants the media to start asking what’s next instead of what’s wrong. Maybe. According to the Chicago Business Journal, a group … Continue reading

Posted in airlines, customer satisfaction | Tagged , , , | Leave a comment

Metrics That Don’t Matter

As you may know, US airlines keep track of actual on time arrival and departure information and it is publicly available. Late flights arriving or departing are tracked. A belief exists that this information helps the public select flights. The … Continue reading

Posted in airlines, customer satisfaction | Tagged , , , , , | 1 Comment

Product Marketing vs Product Management

The terms Product Marketing and Product Management are often interchanged, misused and/or misunderstood. They are two of the four roles of Marketing. This video helps to clarify the important distinctions between these two roles. Mitch & Ralph

Posted in Marketing, Uncategorized | Tagged , , | Leave a comment

Aligning Marketing and Sales

The challenge of creating alignment between Marketing and Sales is decades old … and on-going. We believe the issue continues because people have been looking for a solution in the wrong place. This short video, suggests a real solution. Ralph … Continue reading

Posted in management | Tagged , | Leave a comment