Author Archives: valueacceleration

You Didn’t Need to do a Study to Project This

An article in Automotive News Europe citing a “study” by AlixPartners, LLC states that billions will be spent on developing autonomous cars with over 50 major players involved. They then confidently predict that most of these efforts will fail, and … Continue reading

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How Far Behind Is Marketing … Still

I recently found this article in Ad Age about the “new” idea that Marketing should integrate with product development to create better products since promoting (marketing in their language) better products is easier. The author cites the CMO of Rambus, … Continue reading

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Why Brand Awareness Is A Misleading Metric

This example is political, but it’s not about politics. Many mainstream political experts  dismissed Donald Trump early on because he had a 99% awareness rating and a very high unfavorable rating in the polls. For example, back in May of … Continue reading

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Influencer Marketing

As those who know me realize, I have my opinion about “paid influencers.” I found a great article that describes it as akin to clickbait. I commend it to you. Mitch

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Is Brick & Mortar Really Dying, or Just the Current Merchants?

I have posted many time about the self-inflicted “death” of brick and mortar stores. A quick review of the Retail category will show you many. Others have written that the demise is inevitable. I have disagreed and further stated that … Continue reading

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Do They Work Hard To Be This Stupid, Or Does It Come Naturally?

Ok, that might be a little harsh, but JC Penny deserves it. After they tossed Ron Johnson who was repositioning the stores really and brought back the guy they fired for unacceptable performance; they then hired a home improvement CEO to fix … Continue reading

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In ‘N Out vs McDonald’s

I have posted before about the differences between In ‘N Out and McDonald’s. Just last week one of the Principals in our company, Neil Reckon, noted a process example difference between the two companies I have seen but never thought about … Continue reading

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