Author Archives: Mitch Gooze

And More Brick and Mortar Suicide

It never ceases to amaze me how brick and mortar retailers find more ways to do themselves in while blaming e-tailers for their plight. Today’s example is Big 5 Sporting Goods. To be fair I rarely shop there, but have … Continue reading

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Can You “Manufacture” Customers?

Digging through our archives we found this article from the 1999 issue of Electronic Business that Ralph wrote. It does not appear to be available online (even though the world-wide web existed back then), so we are posting it here … Continue reading

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If You Can’t Fix It, Feature It: Part 6

As I said in the prior five posts in this series, one of my Group Executives at Teledyne, Roy Fields, said those words to me (If you can’t fix it, feature it) and they have proven hugely valuable. This sign … Continue reading

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Radio Interview 1600 AM/95.9 FM Albuquerque New Mexico

I had the great pleasure to be interviewed on Terry White’s weekly radio show, Focus on Biz, about marketing. We spent a lot of the time talking about bringing new things to market as his adult children were preparing to … Continue reading

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Erasing a Problem Brand the Easy Way

Bayer is buying Monsanto. Many Americans recognize Bayer as aspirin, but really they are a global drug maker based in Germany. Monsanto is a global agri-products maker with a truly bad brand reputation at this point. So, smartly, Bayer is … Continue reading

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One Directional Conversations in a Two-Way World

Any observer of customer relationship management today can easily see we now live in a two-way world. Brands and companies no longer control the conversation or message delivered about them to the marketplace. Sharp companies have dedicated people monitoring social … Continue reading

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As Predicted

While it took a bit longer than anticipated, the “experts” are now predicting that J.C. Penney is circling the drain. I have seen that coming since 2104 as I noted in several posts back then (just search the archives); but … Continue reading

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