Author Archives: Mitch Gooze

Erasing a Problem Brand the Easy Way

Bayer is buying Monsanto. Many Americans recognize Bayer as aspirin, but really they are a global drug maker based in Germany. Monsanto is a global agri-products maker with a truly bad brand reputation at this point. So, smartly, Bayer is … Continue reading

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One Directional Conversations in a Two-Way World

Any observer of customer relationship management today can easily see we now live in a two-way world. Brands and companies no longer control the conversation or message delivered about them to the marketplace. Sharp companies have dedicated people monitoring social … Continue reading

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As Predicted

While it took a bit longer than anticipated, the “experts” are now predicting that J.C. Penney is circling the drain. I have seen that coming since 2104 as I noted in several posts back then (just search the archives); but … Continue reading

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Media Hype

Forever (probably), but at least for decades the media has hyped their “readership,” “viewership,” or whatever. They have tried to convince potential advertisers that they have the precise audience the advertiser needs and lots of them. For a long time … Continue reading

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The Power of Focus … Part 9

I’ve published several posts on the power of focus. (Heck there’s a whole category in the blog history on it). Bottom line, companies improve their performance by narrowing their focus. Diversification usually makes the bottom-line worse, even if it improves … Continue reading

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If You Can’t Fix It, Feature It: Part 5

Those words said to me several years ago by Roy Fields have been golden. This is the fifth post on this specific topic, and you can find the others with a quick search of the key phrase. I saw the … Continue reading

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What’s the Purpose of Data, if it Doesn’t Lead to Insights?

Let me start by noting that I rent a lot of cars each year for business. It is unlikely anyone rents many more cars than I do. Thus one would expect that I am a valuable customer to the rental … Continue reading

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