The teams are set and the day is approaching. For us, aside from those of us who like football, or have a “dog in the hunt,” it’s about the ads. As in earlier years, we will offer our insights on the ads after the game. (No, not in real-time via Twitter. We believe the insights can wait until the game is over anyway.)
Our view on Super Bowl ads comes through in our commentary and regular readers will understand our bias. However, Jonathan Baskin wrote an article in Advertising Age, which we feel sums things up pretty well from our perspective. We commend it to you.