Monthly Archives: November 2011

What’s in a name?

Most new companies would kill for a name that told people what they offered or what services they provided. Most of those names are long gone, so many new companies have to invest in educating people about their name and … Continue reading

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QR Codes for better or worse

Back in June I wrote about QR codes and asked if they would die because of how they are being used. A recent article, “No, QR Codes Aren’t Dead. They’re Just Used Badly” discussed the same issue. The author notes that … Continue reading

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How did it get so wrong?

Too many CMOs are really just CMCOs (Chief Marketing Communications Officers). This point was driven home … again … in listening to many of the speakers at the ANA Masters of Marketing Conference. The breakthrough thinking at this year’s conference, which Ad Age, among other … Continue reading

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