Category Archives: Advertising

2024 Super Bowl Ad Review

Posted on February 12, 2024 by Mitch Gooze

It’s been a few years since I did this, mostly because the ads sucked, in my opinion. This year’s ads were expensive and most were not memorable or even on message. As a reminder, my perspective is that these ads … Continue reading →

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How Can You Miss It That Badly?

Posted on July 6, 2023 by Mitch Gooze

I admit that I have never been to the Cannes Lions International Festival of Creativity, but I am wondering about it and its audience for two reasons. First, they awarded the top Marketer of the Year to Anheuser-Busch InBev despite … Continue reading →

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A Solution to the Bud Light Catastrophe

Posted on May 17, 2023 by Mitch Gooze

Bud Light made a huge mistake, and one that could likely have been predicted in advance. What were they thinking? They may have maxed sales to their current customer-base, but what was the new customer-base they were going after, and … Continue reading →

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Super Bowl 2021: The Ads

Posted on February 12, 2021 by Mitch Gooze

As has been my tradition for most of the time this blog has been around, I will comment on this year’s Super Bowl ads. As a reminder, my perspective is that these ads should be a “big deal.” At $5M … Continue reading →

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The roll-up or roll-over of mid-sized companies

Posted on December 9, 2019 by Mitch Gooze

Our team member, Rick Hubbard, found this clever video recently. (Click on the link and scroll down in the article to find the video). It was produced to spotlight the conglomeration of smaller ad agencies and what can happen to … Continue reading →

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Media Hype

Posted on May 22, 2018 by Mitch Gooze

Forever (probably), but at least for decades the media has hyped their “readership,” “viewership,” or whatever. They have tried to convince potential advertisers that they have the precise audience the advertiser needs and lots of them. For a long time … Continue reading →

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Slipping?

Posted on November 14, 2017 by Mitch Gooze

Back in 2013 I posted about Quinn Emanuel’s ad and their focus on providing what their customers want to buy … a win. In 2013 their “see it our way” number was 90%. In their most recent ad it is … Continue reading →

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Too Much Choice

Posted on August 15, 2017 by Mitch Gooze

Bud Light, like many mainstream beers, has suffered a downturn in sales as craft beers have continued to make inroads. The number of craft beers is growing rapidly and while most hold minimal market share, each takes some sales from … Continue reading →

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Do Super Bowl Ads Work?

Posted on February 14, 2017 by Mitch Gooze

The answer of course depends what you mean by work. As with any activity, including marketing activities, you need to define an expected outcome before embarking on the activity, or how can you know if it was worthwhile. While we … Continue reading →

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Super Disappointment

Posted on February 9, 2017 by Mitch Gooze

As earlier posts will show (just use the Super Bowl Ads category), I have become more and more disappointed in the Super Bowl ads each year. This year’s crop mostly sucked. Fortunately the game was epic. While a few of … Continue reading →

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