Category Archives: Advertising

Media Hype

Forever (probably), but at least for decades the media has hyped their “readership,” “viewership,” or whatever. They have tried to convince potential advertisers that they have the precise audience the advertiser needs and lots of them. For a long time … Continue reading

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Slipping?

Back in 2013 I posted about Quinn Emanuel’s ad and their focus on providing what their customers want to buy … a win. In 2013 their “see it our way” number was 90%. In their most recent ad it is … Continue reading

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Too Much Choice

Bud Light, like many mainstream beers, has suffered a downturn in sales as craft beers have continued to make inroads. The number of craft beers is growing rapidly and while most hold minimal market share, each takes some sales from … Continue reading

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Do Super Bowl Ads Work?

The answer of course depends what you mean by work. As with any activity, including marketing activities, you need to define an expected outcome before embarking on the activity, or how can you know if it was worthwhile. While we … Continue reading

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Super Disappointment

As earlier posts will show (just use the Super Bowl Ads category), I have become more and more disappointed in the Super Bowl ads each year. This year’s crop mostly sucked. Fortunately the game was epic. While a few of … Continue reading

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Now This Is A Great Ad

This is a great ad for at least the following reasons: Focused headline. They are obsessed, so if as a golfer you are too, you can relate. Uniqueness claim: “Nobody makes golf clubs the way we do. Period.” With the … Continue reading

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Optimizing Your Marketing Communications Mix

On those few occasions when I am in town for a full week or more, I often go through my “archives.” I found this gem tucked away in a folder that was mislabeled. While not earth shattering, it’s worth remembering. … Continue reading

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