Category Archives: Advertising

Do Super Bowl Ads Work?

The answer of course depends what you mean by work. As with any activity, including marketing activities, you need to define an expected outcome before embarking on the activity, or how can you know if it was worthwhile. While we … Continue reading

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Super Disappointment

As earlier posts will show (just use the Super Bowl Ads category), I have become more and more disappointed in the Super Bowl ads each year. This year’s crop mostly sucked. Fortunately the game was epic. While a few of … Continue reading

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Now This Is A Great Ad

This is a great ad for at least the following reasons: Focused headline. They are obsessed, so if as a golfer you are too, you can relate. Uniqueness claim: “Nobody makes golf clubs the way we do. Period.” With the … Continue reading

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Optimizing Your Marketing Communications Mix

On those few occasions when I am in town for a full week or more, I often go through my “archives.” I found this gem tucked away in a folder that was mislabeled. While not earth shattering, it’s worth remembering. … Continue reading

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Super Bowl 2016 Ad Commentary

It’s my post after the Super Bowl, so like many, I will give my take. For those who are new to my blog, I rate Super Bowl ads on two scales: (1) Are they an effective ad, which I define … Continue reading

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Clever Re-purposing

In the “olden days” (maybe 20 years ago) public telephones were ubiquitous in airports. The space was profitable to the airport as the provider paid for the privilege of offering the phone service and collecting the revenue from those phone … Continue reading

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Promises You Can’t Keep … Why Make Them?

This is a theme I am writing about over the last couple of months, because it keeps coming up … and I can’t see what the point isĀ of making promises you can’t deliver upon. This post is about La Quinta … Continue reading

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