Monthly Archives: January 2015

Was the Go Daddy Puppy Ad A Clever PR Tactic?

Now that Go Daddy has pulled their puppy ad from the Super Bowl and You Tube, experts are opining as to the mistake or brilliance of the ad. I will not equivocate: It will go down as a major blunder, … Continue reading

Posted in Advertising, Super Bowl Ads | Tagged , , , | 1 Comment

Pricing Is A Talent

In full disclosure, I am not a fan of Gogo Inflight Internet service. I am a fan of wi-fi equipped airplanes, and of being able to access the Internet and email in the air; just not of Gogo. However their … Continue reading

Posted in airlines, customer service, Pricing | Tagged , , | 1 Comment

Customer-Centricity Is A Mindset

As long time readers know, I fly a lot. Lots of flights, lots of gate agents, flight attendants, etc. Some good, some great, some who need to consider another career. However, I heard something shocking recently on a Southwest Airlines … Continue reading

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Will Intel Get It Right This Time?

I have been an outspoken critic of the so-called ingredient brand, “Intel Inside” for many years. While it might have been a great ingredient brand, it became nothing more than an expensive advertising campaign for Intel, with doubtful results in … Continue reading

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Lipstick On A Pig

McDonald’s has apparently announced a major new “brand” campaign, while sticking with the “I’m Lovin’ It” theme. According to this article, much is being made of the breadth and depth of the new campaign. Really? Do you really think the … Continue reading

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If You Can’t Fix It; Feature It: Part 4

Those words said to me several years ago by Roy Fields have been golden. This is the fourth post on this specific topic, and you can find the others with a quick search of the key phrase. This one is … Continue reading

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