Tag Archives: Advertising

Slipping?

Back in 2013 I posted about Quinn Emanuel’s ad and their focus on providing what their customers want to buy … a win. In 2013 their “see it our way” number was 90%. In their most recent ad it is … Continue reading

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Too Much Choice

Bud Light, like many mainstream beers, has suffered a downturn in sales as craft beers have continued to make inroads. The number of craft beers is growing rapidly and while most hold minimal market share, each takes some sales from … Continue reading

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Do Super Bowl Ads Work?

The answer of course depends what you mean by work. As with any activity, including marketing activities, you need to define an expected outcome before embarking on the activity, or how can you know if it was worthwhile. While we … Continue reading

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Now This Is A Great Ad

This is a great ad for at least the following reasons: Focused headline. They are obsessed, so if as a golfer you are too, you can relate. Uniqueness claim: “Nobody makes golf clubs the way we do. Period.” With the … Continue reading

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Super Bowl 2016 Ad Commentary

It’s my post after the Super Bowl, so like many, I will give my take. For those who are new to my blog, I rate Super Bowl ads on two scales: (1) Are they an effective ad, which I define … Continue reading

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When All Else Fails, This Can Increase Your Company’s Perceived Value

David Aaker found a positive correlation between advertising and stock price over 20 years ago. In 1997 Corebrand also released a report positively correlating advertising and stock price. Increased awareness appears to increase perceived value of a company, which is … Continue reading

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Promises You Can’t Keep … Why Make Them?

This is a theme I am writing about over the last couple of months, because it keeps coming up … and I can’t see what the point isĀ of making promises you can’t deliver upon. This post is about La Quinta … Continue reading

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