Monthly Archives: July 2008


I was reminded again today of the power of under-promising and over-delivering. Last Thursday I went to order new glasses since my current pair had been demolished and I had not had a new prescription in 3 years. I needed … Continue reading

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Unnecessary incentives

In my years in industry as an individual contributor, manager and so-called, senior executive, the issue of employee incentives often came up. Not just when discussing sales people, but all employees. Management was always looking for how to incentivize people … Continue reading

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The 3-Steps in the CMO’s Life-Cycle

I recently had the opportunity to speak in the Republic of Ireland as well as Northern Ireland. While there I was interviewed on BBC Radio Ulster regarding my take on how to deal with the economic downturn facing some companies … Continue reading

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