Monthly Archives: October 2010

Who knew? Doing good by your customers is sometimes a winning strategy!

One strategy is almost any industry is to provide really superior customer service.  There’s almost always some segment of the available market that isn’t terribly price-sensitive and values excellent service.  This strategy doesn’t need to preclude other, low-cost strategies, although … Continue reading

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A quick reminder about how not to make sales

I went to the post office the other day, and the line was so long that I left and planned to use FedEx or UPS instead.  The USPS seems to have a problem doing load balancing, a management technique that … Continue reading

Posted in CMO, customer loyalty, customer satisfaction, customer service, retail, sales | Leave a comment

A competitive gap

Back in March I posted about the Postmaster General’s comments that the U.S. Post Office was going to consider everything in an effort to fix its revenue shortfall. The Post Office has not been a monopoly for a long time, and … Continue reading

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The resurrection of MySpace?

MySpace announced their awaited refocus yesterday. This refocus: no surprise, is back to their roots of Gen Y music-oriented people. Their new president, Michael Jones, is quoted as saying, “Over time, MySpace got very broad and lost its focus…” Ya think! … Continue reading

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The REAL Problem with sales

Leads??? The problem causing down sales now is poor leads?  I don’t think so.  I mean, nothing’s happened to cause the leads to get any poorer than anyone else’s over the last few years in most companies.  The problem causing … Continue reading

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The real problem with B2B sales?

I was reading Mark Gibson’s recent blog post, “Quality Trumps Quantity in B2B Marketing Lead Generation.” He cited a Marketing Sherpa study showing the #1 and #2 challenges reported by marketers were generating better quality leads and needing to create … Continue reading

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A credibility gap … or chasm

James is out for lunch, so I just answered our phone and was greeted by a meek and mild voice who told me his name and the company he was calling from,  and then asked me if he had called our company. … Continue reading

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Do I detect a pattern here?

Last year I posted a story about a You Tube video being used to get an airline’s attention. In that case, United Airlines agreed to work with Dave Carrol’s video as a “training experience” for their employees. Today, CNN reported about Johnnie … Continue reading

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Rethinking your business model

Especially in today’s continuingly chaotic economy it may be time to reconsider your business model. To learn more about how to do that read the article in Chief Executive. Mitch

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