Monthly Archives: June 2014

Should You Do More Than You Promised?

My friend Allen Hauge pointed me to an interesting article about academic research¬†focused on¬†whether delivering more than you promise was a good business practice. Like many academic studies, the results of this one are questionable. Academics, by their approach, attempt … Continue reading

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How Do You Get More Press?

Over the years, as an alleged marketing expert, I get asked that question. Since it’s not really my area of focus, my short answer has always been, “be newsworthy.” Of course there’s much more to it than that. Finally, I … Continue reading

Posted in promotion | Tagged , , | 1 Comment

Creativity is Not the Same as Innovation

Back in the early 1980s Roger von Oech got everyone excited about the power of creativity. His book, A Whack on the Side of the Head, was a business best-seller as many CEOs believe that if their people were more … Continue reading

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Is Creating New Marketing Titles Like Rearranging the Deck Chairs on the Titanic?

Every time I turn around the Chief Marketing Officer title is being considered for a new title: Chief Revenue Officer, Chief Customer Officer, Chief Growth Officer. Really? If you understand the true role of Marketing in a company, Chief Marketing … Continue reading

Posted in CMO, management, Marketing | Tagged , , | 1 Comment

Is Brick and Mortar Committing Suicide?

Much has been written over the last few years about e-commerce’s displacement of traditional brick and mortar. As do others, I believe that traditional brick and mortar has its advantages, and when combined with effective e-commerce can offer an unbeatable … Continue reading

Posted in retail | Tagged , , , , , , | 3 Comments