Monthly Archives: December 2011

There are no advanced management techniques

Posted on December 31, 2011 by Mitch Gooze

In almost any activity in which the stakes are high and the cost of failure immediately imposed — such as military operations and professional sports — there is a saying: “There are no advanced techniques, only the basics done to … Continue reading →

Posted in management | Tagged , , , | Leave a comment

So you think you care about quality? Here’s an acid test.

Posted on December 30, 2011 by Mitch Gooze

My wife uses those fancy, high-end Moleskine planners, and they are very nice products.  I was reading the little promotional booklet that came with her new one, and it said something that I’ve seldom seen.  Each booklet is individually serial … Continue reading →

Posted in competitive advantage, customer satisfaction | Tagged , , , | Leave a comment

We Need to go Back to a 1950s Definition of Marketing

Posted on December 7, 2011 by Mitch Gooze

We need to go back to an OLD definition of Marketing to succeed in the future. Studies by the Association of National Advertisers among others have found that the Chief Marketing Officer of most companies is really only responsible for the … Continue reading →

Posted in Uncategorized | Tagged , , , , | 1 Comment

Where’s the value add?

Posted on December 6, 2011 by Mitch Gooze

A recent article in the November 28, 2011 issue of Business Week, “Even Better Than the Real Thing,” focused on the rise of private label sales in retail grocery during this downturn, and the increased focus these house brands are … Continue reading →

Posted in brand, Pricing, retail | Tagged , , , | 3 Comments