-
Categories
- 6-Sigma
- Advertising
- airlines
- Automobile Industry
- brand
- CMO
- communication
- competitive advantage
- consumer electronics
- customer loyalty
- customer satisfaction
- customer service
- Down economy
- first mover advantage
- Focus
- global warming
- growth
- Innovation
- Interviews
- Lean Thinking
- management
- market research
- Marketing
- marketing performance management
- Negotiation
- Pricing
- process management
- product development
- product introduction
- promotion
- recession
- retail
- sales
- Spending time with customers
- strategy
- Super Bowl Ads
- teams
- trade shows
- Uncategorized
- Web-based Marketing
- What
Archives
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- January 2008
- December 2007
- November 2007
- October 2007
- August 2007
- July 2007
- June 2007
- May 2007
Blogroll
Monthly Archives: October 2013
Strategic Judo: Turning Showrooming into a Brick & Mortar Advantage
Business strategy gets a bad rap from many pundits who suggest that strategic planning is passe, and that you just have to act and adjust. Strategies are designed to achieve a goal given the environment you operate within. Act and … Continue reading
Getting It Right in Long Form
Commercials need to be entertaining with a solid message to work well. Too many focus on entertainment, go viral and produce nothing for the bottom line. Then there is an example like this from Audi: http://io9.com/old-spock-battles-new-spock-in-the-greatest-car-commerc-493836696 Mitch
Posted in Advertising, Automobile Industry
Tagged advertising that works, audi, spock vs spock, viral video
Leave a comment
You can’t get Amazon-like results without process management
Bloomberg Businessweek has a very interesting article up on Brad Stone’s new biography of Jeff Bezos. From the opening page of the article (with minor edits on my part): Within Amazon.com (AMZN) there’s a certain type of e-mail that elicits … Continue reading
Do You Really Need Differentiation To Win In the Marketplace?
My friend Allen Hauge pointed me to a Harvard Business Review blog post that suggests you don’t need differentiation to win in the market. Since I wrote an entire book suggesting otherwise, I was intrigued by the position taken by … Continue reading
Does This Product Placement Backfire?
Telepresence robots have been getting a fair amount of press in the last year. For the less initiated, these robots allow a virtual worker to move about the office while not actually being there and take part in meetings and … Continue reading
Posted in product introduction, promotion
Tagged Good Wife, Product placement, product placement on tv, Robot, telepresence, telepresence robot
1 Comment
