Monthly Archives: October 2013

Strategic Judo: Turning Showrooming into a Brick & Mortar Advantage

Posted on October 31, 2013 by Mitch Gooze

Business strategy gets a bad rap from many pundits who suggest that strategic planning is passe, and that you just have to act and adjust. Strategies are designed to achieve a goal given the environment you operate within. Act and … Continue reading →

Posted in retail, strategy | Tagged , , , , , , | 1 Comment

Getting It Right in Long Form

Posted on October 28, 2013 by Mitch Gooze

Commercials need to be entertaining with a solid message to work well. Too many focus on entertainment, go viral and produce nothing for the bottom line. Then there is an example like this from Audi: http://io9.com/old-spock-battles-new-spock-in-the-greatest-car-commerc-493836696 Mitch

Posted in Advertising, Automobile Industry | Tagged , , , | Leave a comment

You can’t get Amazon-like results without process management

Posted on October 14, 2013 by Mitch Gooze

Bloomberg Businessweek has a very interesting article up on Brad Stone’s new biography of Jeff Bezos.  From the opening page of the article (with minor edits on my part): Within Amazon.com (AMZN) there’s a certain type of e-mail that elicits … Continue reading →

Posted in process management | Tagged , , | 1 Comment

Do You Really Need Differentiation To Win In the Marketplace?

Posted on October 9, 2013 by Mitch Gooze

My friend Allen Hauge pointed me to a Harvard Business Review blog post that suggests you don’t need differentiation to win in the market. Since I wrote an entire book suggesting otherwise, I was intrigued by the position taken by … Continue reading →

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Does This Product Placement Backfire?

Posted on October 3, 2013 by Mitch Gooze

Telepresence robots have been getting a fair amount of press in the last year. For the less initiated, these robots allow a virtual worker to move about the office while not actually being there and take part in meetings and … Continue reading →

Posted in product introduction, promotion | Tagged , , , , , | 1 Comment