Monthly Archives: May 2011

Who’s this one for?

Posted on May 25, 2011 by

I an a fan of Hyundai‘s innovative marketing and have posted before about their consumer-focused ideas. Their breakthrough program that if you got laid off you could return your car with no further obligation lead to a 28% increase in sales when most … Continue reading →

Posted in Automobile Industry | Tagged , , , | Leave a comment

Grow up already

Posted on May 23, 2011 by

In a recent issue of Ad Age, Jennifer Modarelli writes an article entitled, “Sorry, but Facebook Friends of Video Views Won’t Help Your Brand.” Duh!!!. She is absolutely right and my gripe is not with her or her article. It … Continue reading →

Posted in brand, marketing performance management | Tagged , , , , | Leave a comment

Measurable TV

Posted on May 13, 2011 by

Mass advertising has suffered to some degree over the last few years as marketing communications executives have opted for output-based advertising mediums to at least seem to be measuring something. Thus the rise of the web as an advertising medium. Well TV … Continue reading →

Posted in Advertising | Tagged , , , , , , | Leave a comment

If people were rational, prices would be too

Posted on May 12, 2011 by

Despite the beliefs of economists to the contrary, Kahneman & Taversky proved convincingly that human beings were not rational when it comes to prices. This point was driven home to me again when looking at Vodka. The U.S. Government defines Vodka by code as … Continue reading →

Posted in Pricing | Tagged , , , , | 1 Comment

More money than brains x2

Posted on May 10, 2011 by

Microsoft is buying Skype for $8B or more. Why? eBay bought Skype (well most of it) in 2005 for $3.1B and sold most of what it owned fo $2B in 2009 after losing money. Skype has lots of users who generated 95 … Continue reading →

Posted in Pricing | Tagged , , , , , , , | Leave a comment

What is the most valuable brand in the world?

Posted on May 9, 2011 by

Every year the folks at Millward Brown use their BrandZ study to tell us who has the most valuable brand in the world. This year they declare Apple as the most valuable brand, besting Google after their four-year reign. The folks at Millward Brown … Continue reading →

Posted in brand | Tagged , , , | 1 Comment