Monthly Archives: May 2011

Who’s this one for?

I an a fan of Hyundai‘s innovative marketing and have posted before about their consumer-focused ideas. Their breakthrough program that if you got laid off you could return your car with no further obligation lead to a 28% increase in sales when most … Continue reading

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Grow up already

In a recent issue of Ad Age, Jennifer Modarelli writes an article entitled, “Sorry, but Facebook Friends of Video Views Won’t Help Your Brand.” Duh!!!. She is absolutely right and my gripe is not with her or her article. It … Continue reading

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Measurable TV

Mass advertising has suffered to some degree over the last few years as marketing communications executives have opted for output-based advertising mediums to at least seem to be measuring something. Thus the rise of the web as an advertising medium. Well TV … Continue reading

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If people were rational, prices would be too

Despite the beliefs of economists to the contrary, Kahneman & Taversky proved convincingly that human beings were not rational when it comes to prices. This point was driven home to me again when looking at Vodka. The U.S. Government defines Vodka by code as … Continue reading

Posted in Pricing | Tagged , , , , | 1 Comment

More money than brains x2

Microsoft is buying Skype for $8B or more. Why? eBay bought Skype (well most of it) in 2005 for $3.1B and sold most of what it owned fo $2B in 2009 after losing money. Skype has lots of users who generated 95 … Continue reading

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What is the most valuable brand in the world?

Every year the folks at Millward Brown use their BrandZ study to tell us who has the most valuable brand in the world. This year they declare Apple as the most valuable brand, besting Google after their four-year reign. The folks at Millward Brown … Continue reading

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Navy SEALS and adaptable processes

When we talk about process for the first time to people tasked with improving marketing performance, their first thought is that this will somehow remove the “creative” part of marketing. Not true. Many Marketing processes need flexibility and adaptability and as such, … Continue reading

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Focus matters

I have written several posts about the power of focusing your business. Today’s example is Valve the online game company. Started in 1996 by Gabe Newell and Mike Harrington, the company controls somewhere between 50% and 70% of the downloaded … Continue reading

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