Category Archives: product development

How Far Behind Is Marketing … Still

Posted on July 11, 2017 by

I recently found this article in Ad Age about the “new” idea that Marketing should integrate with product development to create better products since promoting (marketing in their language) better products is easier. The author cites the CMO of Rambus, … Continue reading →

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Just Because It’s Easy, Doesn’t Mean You Can’t Make A Big Deal About It

Posted on May 7, 2015 by

The ongoing anxiety over GMO foods is a marketing opportunity for many companies. Chipotle recently announced, with great fanfare, the end of GMOs at their restaurants. I ate at a Chipotle for the first time in a while on the … Continue reading →

Posted in Advertising, Marketing, product development, promotion, retail | Tagged , , | Leave a comment

Are UK CMOs really CMOs?

Posted on June 28, 2013 by

According to an article in Marketing Week, a recent study by the Chartered Institute of Marketing found that only 45% of UK CMOs are guaranteed involvement in the development of new products and services. Since marketing involvement in the development … Continue reading →

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Raising the bar to create a competitive edge

Posted on June 18, 2013 by

Rapid feedback improves processes. The longer it takes to gain feedback, the longer it takes to improve. Agile development uses this axiom to advantage. Additionally, faster to market usually offers a competitive advantage. Combining the two can raise the bar … Continue reading →

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Rules? We spit on the rules!

Posted on September 1, 2011 by

I was scanning an issue of Sporting News at the doctor’s office today, and they had a little blurb about something from 1985 that passed me by then.  That was the year that Nike introduced the Air Jordon–in black, white … Continue reading →

Posted in Innovation, product development, promotion | 1 Comment

What management can learn from political primaries

Posted on August 14, 2011 by

We are in the presidential primary season.  This round, only the Republicans are having a serious  primary, but there is an important lesson to be drawn from either party’s primary that’s valid for corporate management. During the primaries the base … Continue reading →

Posted in competitive advantage, management, product development | Leave a comment

The CompleteTask List for Product Introduction

Posted on August 9, 2011 by

We’ve just published a booklet on Kindle written by Barbara Mroz (my wife) titled New Product Introduction – The Complete Task list.  This product introduction process map and checklist was created by Barbara originally for a client who was bringing … Continue reading →

Posted in Marketing, process management, product development, product introduction | Leave a comment