-
Categories
- 6-Sigma
- Advertising
- airlines
- Automobile Industry
- brand
- CMO
- communication
- competitive advantage
- consumer electronics
- customer experience
- customer loyalty
- customer satisfaction
- customer service
- Down economy
- first mover advantage
- Focus
- global warming
- growth
- Innovation
- Interviews
- Lean Thinking
- management
- market research
- Marketing
- marketing performance management
- Negotiation
- Pricing
- process management
- product development
- product introduction
- promotion
- recession
- retail
- sales
- Spending time with customers
- strategy
- Super Bowl Ads
- teams
- trade shows
- Uncategorized
- Web-based Marketing
- What
Archives
- May 2021
- April 2021
- March 2021
- February 2021
- December 2020
- November 2020
- September 2020
- August 2020
- March 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- June 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- January 2008
- December 2007
- November 2007
- October 2007
- August 2007
- July 2007
- June 2007
- May 2007
Blogroll
Category Archives: product development
How Far Behind Is Marketing … Still
I recently found this article in Ad Age about the “new” idea that Marketing should integrate with product development to create better products since promoting (marketing in their language) better products is easier. The author cites the CMO of Rambus, … Continue reading
Just Because It’s Easy, Doesn’t Mean You Can’t Make A Big Deal About It
The ongoing anxiety over GMO foods is a marketing opportunity for many companies. Chipotle recently announced, with great fanfare, the end of GMOs at their restaurants. I ate at a Chipotle for the first time in a while on the … Continue reading
Posted in Advertising, Marketing, product development, promotion, retail
Tagged Chipotle, GMOs, non-GMO food
Leave a comment
Are UK CMOs really CMOs?
According to an article in Marketing Week, a recent study by the Chartered Institute of Marketing found that only 45% of UK CMOs are guaranteed involvement in the development of new products and services. Since marketing involvement in the development … Continue reading
Raising the bar to create a competitive edge
Rapid feedback improves processes. The longer it takes to gain feedback, the longer it takes to improve. Agile development uses this axiom to advantage. Additionally, faster to market usually offers a competitive advantage. Combining the two can raise the bar … Continue reading
Rules? We spit on the rules!
I was scanning an issue of Sporting News at the doctor’s office today, and they had a little blurb about something from 1985 that passed me by then. That was the year that Nike introduced the Air Jordon–in black, white … Continue reading
Posted in Innovation, product development, promotion
1 Comment
What management can learn from political primaries
We are in the presidential primary season. This round, only the Republicans are having a serious primary, but there is an important lesson to be drawn from either party’s primary that’s valid for corporate management. During the primaries the base … Continue reading
The CompleteTask List for Product Introduction
We’ve just published a booklet on Kindle written by Barbara Mroz (my wife) titled New Product Introduction – The Complete Task list. This product introduction process map and checklist was created by Barbara originally for a client who was bringing … Continue reading
Are these really the dumbest things he ever did?
My friend Allen Hauge sent me a link to an article about the 10 Dumbest Things Steve Jobs Ever Did. They are indeed dumb … some of them only in hindsight. However, the list is missing one of the biggest mistakes … Continue reading
Posted in Innovation, Marketing, product development, strategy
Tagged Apple II series, Apple III, Apple mistakes, Steve Jobs, Steve Jobs mistakes
Leave a comment
The lesson of Microsoft for almost everyone
I recently ran across a young singer in Poland with my last name (actually Mroz is a fairly common name in Poland): Urszula Mroz. What amazed me as I watched her YouTube video was that she was singing, for a … Continue reading
Posted in competitive advantage, first mover advantage, Innovation, product development, strategy
Tagged Microsoft
Leave a comment
Tagless t-shirts and willfull ignorance
One of the greatest innovations, in my daily life at least, is the tagless t-shirt. For decades every time I bought a new shirt or t-shirt, I took out a pair of scissors and cut the tag on the inside … Continue reading
Posted in Innovation, market research, product development
1 Comment
