Monthly Archives: May 2008

Marketing Done Well

Ok, another airline example, but this is a good marketing example. It has to do with Southwest Airlines. If you do not fly them often or at all you probably think they still have the “cattle call” boarding process that … Continue reading

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Which comes first the chicken or the egg?

Back to two of our favorite subjects: customer service and airlines. The AP reported on May 20th that once again the U.S. Airline industry had received “dismal” grades from┬átheir customers. But then who is surprised? I doubt even the airlines … Continue reading

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What do penguins have to do with it?

This is a guest post from one of our co-workers, Jeff Krawitz. He is referring in this post to the Who/What/How marketing/sales framework used by us in our work with clients. Who refers to Who is buying, What refers to … Continue reading

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