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Category Archives: CMO
And Again with a Title Change for the CMO
Almost 3 years ago I wrote about the Chief Revenue Officer phenomenon. Well seems it is still in style. Coca Cola just “retired” their CMO and will be replacing him with a “Chief Revenue Officer.” Is that a euphemism for … Continue reading
Posted in CMO
Tagged Chief Marketing Officer, Chief Revenue Officer, CMO, Coca-Cola, re-organization
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New Excuse; Same Result
If you take a look at the CMO category on this blog you will see that I have posted about the short tenure of “CMOs” for a while. It won’t take you long to see my point about why that … Continue reading
Working With A Target On Your Back
We have noted for years in this blog that the CMO position has a high turnover rate. We even suggested in one post that this is because when things go bad, the CEO needs to fire someone visible and by … Continue reading
Posted in CMO
Tagged chief disruption officer, CMO, CMO longevity, CMO tenure, CMO turnover, role of the CMO
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Does A CMO Add Any Value To A Company?
Well there’s a loaded question. This question has been posed for many years (at least 12) and the answer depends on who you ask. In 2003 a paper was written showing that CMOs increase revenue. (Though given the small percentage … Continue reading
Do You Need A CMO … Part 2
Almost two years ago I asked the question for the first time as to whether a company needed a CMO. I noted in that post that all companies have CMOs whether it’s full-time or part-time. As I said then, and … Continue reading
The Stupidest Rebranding Ever?
Well, at least as far as I can tell, this will rank as the top mistaken rebranding effort ever. The new CMO of Flextronics, Michael Mendenhall, has decided the company should rebrand itself as Flex. I do not care that he … Continue reading
In The Continuing Quest For I’m Not Sure What…
JC Penney is still finding ways to amaze me; and not in a good way. I’ve railed on them for a while as regular readers know. (New readers just do a search of the blog for Penney.) Last month they … Continue reading
