Category Archives: CMO

New Excuse; Same Result

If you take a look at the CMO category on this blog you will see that I have posted about the short tenure of “CMOs” for a while. It won’t take you long to see my point about why that … Continue reading

Posted in CMO | Tagged , , , , | Leave a comment

Working With A Target On Your Back

We have noted for years in this blog that the CMO position has a high turnover rate. We even suggested in one post that this is because when things go bad, the CEO needs to fire someone visible and by … Continue reading

Posted in CMO | Tagged , , , , , | Leave a comment

Does A CMO Add Any Value To A Company?

Well there’s a loaded question. This question has been posed for many years (at least 12) and the answer depends on who you ask. In 2003 a paper was written showing that CMOs increase revenue. (Though given the small percentage … Continue reading

Posted in CMO | Tagged , | Leave a comment

Do You Need A CMO … Part 2

Almost two years ago I asked the question for the first time as to whether a company needed a CMO. I noted in that post that all companies have CMOs whether it’s full-time or part-time. As I said then, and … Continue reading

Posted in CMO | Tagged , , | Leave a comment

The Stupidest Rebranding Ever?

Well, at least as far as I can tell, this will rank as the top mistaken rebranding effort ever. The new CMO of Flextronics, Michael Mendenhall,┬áhas decided the company should rebrand itself as Flex. I do not care that he … Continue reading

Posted in brand, CMO | Tagged , | 2 Comments

In The Continuing Quest For I’m Not Sure What…

JC Penney is still finding ways to amaze me; and not in a good way. I’ve railed on them for a while as regular readers know. (New readers just do a search of the blog for Penney.) Last month they … Continue reading

Posted in CMO, retail | Tagged , , , , , | Leave a comment

Now You Can Relax … Or Not

Spencer Stuart, in a recent article, noted that CMO tenure was continuing its upward trend and was now at 45 months (as of 2013). We noted this back in 2013 when they first reported it for 2012. The article shows … Continue reading

Posted in CMO | Tagged , , , | Leave a comment