-
Categories
- 6-Sigma
- Advertising
- airlines
- Automobile Industry
- brand
- CMO
- communication
- competitive advantage
- consumer electronics
- customer experience
- customer loyalty
- customer satisfaction
- customer service
- Down economy
- first mover advantage
- Focus
- global warming
- growth
- Innovation
- Interviews
- Lean Thinking
- management
- market research
- Marketing
- marketing performance management
- Negotiation
- Pricing
- process management
- product development
- product introduction
- promotion
- recession
- retail
- sales
- Spending time with customers
- strategy
- Super Bowl Ads
- teams
- trade shows
- Uncategorized
- Web-based Marketing
- What
Archives
- May 2021
- April 2021
- March 2021
- February 2021
- December 2020
- November 2020
- September 2020
- August 2020
- March 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- June 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- January 2008
- December 2007
- November 2007
- October 2007
- August 2007
- July 2007
- June 2007
- May 2007
Blogroll
Category Archives: CMO
And Again with a Title Change for the CMO
Almost 3 years ago I wrote about the Chief Revenue Officer phenomenon. Well seems it is still in style. Coca Cola just “retired” their CMO and will be replacing him with a “Chief Revenue Officer.” Is that a euphemism for … Continue reading
Posted in CMO
Tagged Chief Marketing Officer, Chief Revenue Officer, CMO, Coca-Cola, re-organization
Leave a comment
New Excuse; Same Result
If you take a look at the CMO category on this blog you will see that I have posted about the short tenure of “CMOs” for a while. It won’t take you long to see my point about why that … Continue reading
Working With A Target On Your Back
We have noted for years in this blog that the CMO position has a high turnover rate. We even suggested in one post that this is because when things go bad, the CEO needs to fire someone visible and by … Continue reading
Posted in CMO
Tagged chief disruption officer, CMO, CMO longevity, CMO tenure, CMO turnover, role of the CMO
Leave a comment
Does A CMO Add Any Value To A Company?
Well there’s a loaded question. This question has been posed for many years (at least 12) and the answer depends on who you ask. In 2003 a paper was written showing that CMOs increase revenue. (Though given the small percentage … Continue reading
Do You Need A CMO … Part 2
Almost two years ago I asked the question for the first time as to whether a company needed a CMO. I noted in that post that all companies have CMOs whether it’s full-time or part-time. As I said then, and … Continue reading
The Stupidest Rebranding Ever?
Well, at least as far as I can tell, this will rank as the top mistaken rebranding effort ever. The new CMO of Flextronics, Michael Mendenhall, has decided the company should rebrand itself as Flex. I do not care that he … Continue reading
In The Continuing Quest For I’m Not Sure What…
JC Penney is still finding ways to amaze me; and not in a good way. I’ve railed on them for a while as regular readers know. (New readers just do a search of the blog for Penney.) Last month they … Continue reading
Now You Can Relax … Or Not
Spencer Stuart, in a recent article, noted that CMO tenure was continuing its upward trend and was now at 45 months (as of 2013). We noted this back in 2013 when they first reported it for 2012. The article shows … Continue reading
Who or What is a Chief Growth Officer and Why Would You Need One?
Sometimes I think this whole “title” thing is like rearranging the deck chairs on the Titanic. Or maybe it’s just to distract the Board. Or, as my father says, “confusing motion with progress.” This could just be a variation on the … Continue reading
Posted in CMO
Tagged CEO as CMO, CGO, Chief Growth Officer, Chief Marketing Officer, Chief Revenue Officer, CMO, Organizational structure
2 Comments
How Can You Call Yourself A CMO If This Is True?
The title of Chief Marketing Officer is controversial. Some who hold it think it is insufficient. Others who hold it are really just the Chief Marketing Communications Officer (CMCO). People who hold the position often state that the position gets … Continue reading
