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Blogroll
Category Archives: CMO
And Again with a Title Change for the CMO
Almost 3 years ago I wrote about the Chief Revenue Officer phenomenon. Well seems it is still in style. Coca Cola just “retired” their CMO and will be replacing him with a “Chief Revenue Officer.” Is that a euphemism for … Continue reading
Posted in CMO
Tagged Chief Marketing Officer, Chief Revenue Officer, CMO, Coca-Cola, re-organization
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New Excuse; Same Result
If you take a look at the CMO category on this blog you will see that I have posted about the short tenure of “CMOs” for a while. It won’t take you long to see my point about why that … Continue reading
Working With A Target On Your Back
We have noted for years in this blog that the CMO position has a high turnover rate. We even suggested in one post that this is because when things go bad, the CEO needs to fire someone visible and by … Continue reading
Posted in CMO
Tagged chief disruption officer, CMO, CMO longevity, CMO tenure, CMO turnover, role of the CMO
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Does A CMO Add Any Value To A Company?
Well there’s a loaded question. This question has been posed for many years (at least 12) and the answer depends on who you ask. In 2003 a paper was written showing that CMOs increase revenue. (Though given the small percentage … Continue reading
Do You Need A CMO … Part 2
Almost two years ago I asked the question for the first time as to whether a company needed a CMO. I noted in that post that all companies have CMOs whether it’s full-time or part-time. As I said then, and … Continue reading
The Stupidest Rebranding Ever?
Well, at least as far as I can tell, this will rank as the top mistaken rebranding effort ever. The new CMO of Flextronics, Michael Mendenhall, has decided the company should rebrand itself as Flex. I do not care that he … Continue reading
In The Continuing Quest For I’m Not Sure What…
JC Penney is still finding ways to amaze me; and not in a good way. I’ve railed on them for a while as regular readers know. (New readers just do a search of the blog for Penney.) Last month they … Continue reading
Now You Can Relax … Or Not
Spencer Stuart, in a recent article, noted that CMO tenure was continuing its upward trend and was now at 45 months (as of 2013). We noted this back in 2013 when they first reported it for 2012. The article shows … Continue reading
Who or What is a Chief Growth Officer and Why Would You Need One?
Sometimes I think this whole “title” thing is like rearranging the deck chairs on the Titanic. Or maybe it’s just to distract the Board. Or, as my father says, “confusing motion with progress.” This could just be a variation on the … Continue reading
Posted in CMO
Tagged CEO as CMO, CGO, Chief Growth Officer, Chief Marketing Officer, Chief Revenue Officer, CMO, Organizational structure
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How Can You Call Yourself A CMO If This Is True?
The title of Chief Marketing Officer is controversial. Some who hold it think it is insufficient. Others who hold it are really just the Chief Marketing Communications Officer (CMCO). People who hold the position often state that the position gets … Continue reading
