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Blogroll
Category Archives: consumer electronics
Free Warranties
My wife bought a new computer today at Staples. When the sales person offered the 2-year extended warranty, she was ready to turn it down, but then he said that Staples has a new policy: if you don’t use the … Continue reading
Posted in consumer electronics, customer service, Down economy, Innovation, Pricing, retail
1 Comment
What is marketing? Or why did the Kin fail?
Most pundits suggest that the Kin marketing program was clever, on target and effective. However, the Kin did not sell. Why not? It’s obvious now: the product did not meet the needs of the target market. Whose fault is that? … Continue reading
The answer is: delusional
Back on April 19, I asked if Microsoft was focused or delusional? The post was about their new cell phones: Kin One and Kin Two (sort of like Dr. Seuss’ Thing One and Thing Two). Focused they were, on target they … Continue reading
Some things are just better passive
In a recent Advertising Age article, “Five Reasons Consumers Won’t Tune in to Google TV,” Ellen Dundar discusses why she thinks Google TV won’t succeed. “As someone who has been working to bring interactive television and advanced advertising to the … Continue reading
Is Microsoft focused or delusional?
Maybe both? Anyway, Microsoft unveiled their new phones last week. The Kin One and the Kin Two. I have no idea what they were thinking about with the name, but I am not their target market. Realizing the smart phone … Continue reading
Posted in consumer electronics, Focus
Tagged business focus, focus, Microsoft Kin, Palm Pre, should you focus your business, smart phones
3 Comments
Will Motorola Get it Right Again
Motorola used to be the king of cell phones. As recently as 2006 they had close to 20% market share worldwide. In 2009 that is expected to be around 5%. How did this happen? Skill and excellent management. Motorola lost … Continue reading
Posted in consumer electronics, Innovation
Tagged cell phones, Cliq, market niches, mobile phones, Motoroal, Motorola Cliq, social networking
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