Category Archives: consumer electronics

Free Warranties

Posted on July 25, 2010 by Mitch Gooze

My wife bought a new computer today at Staples.  When the sales person offered the 2-year extended warranty, she was ready to turn it down, but then he said that Staples has a new policy: if you don’t use the … Continue reading →

Posted in consumer electronics, customer service, Down economy, Innovation, Pricing, retail | 1 Comment

What is marketing? Or why did the Kin fail?

Posted on July 2, 2010 by Mitch Gooze

Most pundits suggest that the Kin marketing program was clever, on target and effective. However, the Kin did not sell. Why not? It’s obvious now: the product did not meet the needs of the target market. Whose fault is that? … Continue reading →

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The answer is: delusional

Posted on July 1, 2010 by Mitch Gooze

Back on April 19, I asked if Microsoft was focused or delusional? The post was about their new cell phones: Kin One and Kin Two (sort of like Dr. Seuss’ Thing One and Thing Two). Focused they were, on target they … Continue reading →

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Some things are just better passive

Posted on May 28, 2010 by Mitch Gooze

In a recent Advertising Age article, “Five Reasons Consumers Won’t Tune in to Google TV,” Ellen Dundar discusses why she thinks Google TV won’t succeed. “As someone who has been working to bring interactive television and advanced advertising to the … Continue reading →

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Is Microsoft focused or delusional?

Posted on April 19, 2010 by Mitch Gooze

Maybe both? Anyway, Microsoft unveiled their new phones last week. The Kin One and the Kin Two. I have no idea what they were thinking about with the name, but I am not their target market. Realizing the smart phone … Continue reading →

Posted in consumer electronics, Focus | Tagged , , , , , | 3 Comments

Will Motorola Get it Right Again

Posted on September 18, 2009 by Mitch Gooze

Motorola used to be the king of cell phones. As recently as 2006 they had close to 20% market share worldwide. In 2009 that is expected to be around 5%. How did this happen? Skill and excellent management. Motorola lost … Continue reading →

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Is Steve Ballmer delusional or just wrong?

Posted on October 8, 2008 by Mitch Gooze

Where am I coming from with this one you may ask? Or perhaps your answer is both. Anyway, this blog post is really about an interview with Steve Ballmer published in the San Jose Mercury on October 6th regarding Microsoft’s … Continue reading →

Posted in consumer electronics, Innovation, Marketing | Tagged , , , , , , , , , , , , , , , | 1 Comment