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Blogroll
Category Archives: Pricing
How Do You Know If It Is Good Enough?
I found a good article in Entrepreneur Magazine discussing the frustrations of perfection vs good enough. As the title states, the author provides two questions she feels you should ask to help you know when good enough really is. Her … Continue reading
The Pyschology of Price
I am continually fascinated by how the mind works, especially when it comes to price. Bundles are often a great way to get people to buy more (up-sell or cross-sell). Making it easy to order often times gets people to buy … Continue reading
Posted in Pricing
Tagged bundled prices, Dodger dog, Pricing, pyschology of price, unbundled prices, World series
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Are Your Customers Buying On Price?
“There is nothing in the world that some man cannot make a little worse and sell a little cheaper, and he who considers price only is that man’s lawful prey.” I remember first seeing this quote by John Ruskin in … Continue reading
Brand Position And Price Position Must Align
Regular readers know I often comment in this blog on articles I read. Sometimes I find an article that is just really good, and I can’t add to it. Here is one by Al Ries on pricing strategy and brand … Continue reading
Posted in brand, Pricing
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Pricing Is A Talent
In full disclosure, I am not a fan of Gogo Inflight Internet service. I am a fan of wi-fi equipped airplanes, and of being able to access the Internet and email in the air; just not of Gogo. However their … Continue reading
Posted in airlines, customer service, Pricing
Tagged gogo, gogo inflight internet, pricing strategies
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What’s In A Name?
Companies spend big bucks selecting product names. Rebranding efforts are often driven by the perceived need for a “better” name. Some names have struck me as odd. One of my all time favorites was Non-Bleach Clorox. If Clorox=Bleach, what is … Continue reading
Make More Money By Selling What They Are Buying
Last week I posted about the difference between focusing on what you sell and what the customer is buying using the Stradivarius violin as an example. A new/old example came up again this week: Corona Beer. Bloomberg News, in an … Continue reading
What You Sell Is Not What They Are Buying
Why would people pay more for something that is provably the same as another thing that is less expensive? Two pairs of jeans can come off the same production line, one gets a “private label” and the other a “designer … Continue reading
Posted in Pricing, What
Tagged premium pricing, Pricing, private label vs national brands, stradivarius
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