Category Archives: Automobile Industry

Why Promote What You Don’t Want To Sell?

In a return to the “why are they promoting what they can’t (or won’t) deliver” department, let’s look at the Chevy Spark EV. This vehicle is apparently a “dog.” Sales were dismal and showed no signs of improving. But then … Continue reading

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Getting In Touch With Customers? … Or An Excuse

Cadillac recently announced they were being split off from GM as a separate business unit. Good for them. As long as they don’t follow Saturn’s fate; as a separate business unit that is. Cadillac also announced they were moving sales … Continue reading

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If You Can’t Fix It, Feature It

A while back, Roy Fields, a Corporate Vice President for Teledyne, said those words to me. Over the years, I have decided it was one of the great pieces of advice and “lines” I have ever received. Turns our Buick … Continue reading

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Is Radio Shack The Next Oldsmobile?

In a failed effort to save the Oldsmobile brand, General Motors concocted the meaningless campaign, “Not Your Father’s Oldsmobile.” Their thinking, apparently, was to try to reposition Oldsmobile from something people considered “stodgy” (ie, like your “old man”), into…  Well … Continue reading

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Your People Are Not Usually The Real Problem

Most companies when faced with a need to grow revenue ultimately end up deciding to change people. They may change certain sales people, or they may try to hire a superstar from another company, or they may just change the … Continue reading

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Getting It Right in Long Form

Commercials need to be entertaining with a solid message to work well. Too many focus on entertainment, go viral and produce nothing for the bottom line. Then there is an example like this from Audi: http://io9.com/old-spock-battles-new-spock-in-the-greatest-car-commerc-493836696 Mitch

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Lucy, you got some ‘splainin’ to do…

An article last week in the NY Times noted that “electric cars [are] sparking little buyer interest.” The article noted that most consumers are misinformed about electric cars in two ways that are negatively impacting sales: Consumers are unaware that … Continue reading

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